Gurugram, May 16, 2025: VDO.AI, a global advertising technology innovator, has launched a first-of-its-kind Remote-Enabled Interactive Connected TV ad format that transforms traditional TV advertising into an interactive experience. With this breakthrough, viewers can now engage with ads using their TV remote controls, marking a major leap in how brands connect with audiences in the living room.
VDO.AI’s Remote-Enabled Interactive CTV Ad Format allows viewers to explore product options, participate in polls, and unlock exclusive offers, all from the comfort of their couch. Brands can embed clickable overlays, dynamic carousels, and QR code-based journeys that drive real-time engagement and seamless mobile conversions.
With support for contextual targeting, location-based personalisation, and remote-enabled controls, the new format brings campaign interactivity and relevance to scale, empowering brands across industries to build deeper connections and drive real outcomes on CTV.
VDO.AI’s new CTV format has already delivered 2x higher attention rates, a 5x increase in bottom-funnel actions such as sign-ups and app downloads, and click-through engagement rates exceeding 10%, transforming CTV from a passive viewing channel into a high-impact, results-driven performance medium.
Commenting on the launch, Amitt Sharma, Co-founder and CEO of VDO.AI, said, “CTV isn’t just about reach and awareness anymore. It’s fast becoming a platform for active engagement and conversions, and our new format is designed to capitalise on this evolution. We’re turning the largest screen in the home into an interactive performance engine for brands.”
Arjit Sachdeva, Co-founder and CTO of VDO.AI, added, “We’ve fused immersive storytelling with performance marketing on a screen that was once considered unclickable. This unlocks a huge potential for brands to drive both awareness and action without sacrificing user experience.”
As CTV continues its explosive growth, brands face increasing pressure to monetise the medium without compromising viewer experience. VDO.AI’s latest innovation addresses this challenge head-on, offering a scalable solution that blends interactivity with impact. This launch reinforces VDO.AI’s position as a pioneer in tech-first, immersive ad solutions, continuing its mission to reshape digital advertising in the era of connected, on-demand content.
