New Delhi, April 3, 2025 – Today, adidas introduces the RAPIDMOVE ADV 2. Engineered from the ground up to be highly responsive to the fast and dynamic movements required of High-Intensity Interval Training, the footwear offers a best-for-class construction for those looking to take their HIIT workouts to the next level.
Following insight that 82 million gym goers are wearing incorrect shoes during training1, the shoe is the next step in adidas’ commitment to help athletes feel and realize their strength – providing them with the performance footwear they need to meet their specific training goals.
Designed for full 360° agility and stability, the model features technology and design developments that flex to the varied requirements of any HIIT workout:
- LIGHTSTRIKE AND LIGHTSTRIKE PRO MIDSOLE: The lightweight midsole provides cushioning and responsiveness during jumps and dynamic movements
- DYNAMIC TORSION SYSTEM: The engineered system is designed to stabilise the foot through multi-directional movements – supporting every turn, twist and leap that HIIT workouts demand of athletes
- PLANK ZONES: Flat areas on the side of the shoe, designed specifically to provide peak stability during plank variations
- KNIT SOCK COLLAR: A circular knit collar ensures a glove-like fit even during explosive exercises
- CONTINENTAL™ RUBBER OUTSOLE: For grip and stability when changing direction, forces and paces
Speaking on the tailored footwear, Aimee Arana, adidas Global, General Manager, Sportswear & Training, said: “Training is a multi-faceted sport, and it’s our ambition to support all athletes in realizing their strength, no matter how they like to train. That starts and ends with creating the tailored product solutions they need. Our mission for this shoe was to address the dynamic and varied requirements of HIIT workouts, and we’re proud to usher in a new era of versatility with the RAPIDMOVE ADV 2, helping more athletes power through their planks, high knees and mountain climbers”.
The RAPIDMOVE ADV 2 is available from April 3, 2025,on the adidas app and in selected retail stores. It is complimented by a new HIIT-focused apparel range, featuring adidas’ signature AIRCHILL technology. Designed for optimized sweat distribution, adidas AIRCHILL products keep athletes feeling dry during their high-intensity workouts.
