Akiki London Unveils Exclusive Artistic Collaboration with Jayesh Sachdev – Introducing ‘KIKI’, the Brand’s Mascot
Mumbai, 28th August 2025: Continuing its journey to redefine contemporary luxury with innovation, Akiki London, the newly launched handbag label by Bagzone Lifestyles Pvt. Ltd., has announced a unique collaboration with acclaimed Indian artist Jayesh Sachdev, represented by Mumbai based Tao Art Gallery. This creative alliance introduces KIKI – a hand-sculpted British Bulldog that now serves as the official mascot and brand muse for Akiki London.
Standing four feet tall and wrapped in high-gloss red-and-white camouflage with chrome accents and oversized black shades, KIKI embodies Akiki’s spirited aesthetic – bold, cheeky, and unapologetically expressive. Designed exclusively for the retail space, the sculpture is more than decor; it is a symbol of Akiki’s artistic ethos, where fashion, personality, and storytelling converge.
“KIKI is a hand-sculpted British Bulldog, brought to life in my signature pop-surrealist style, playful and polished. Wrapped in bold red-and-white camo with chrome accents and oversized shades, he blends art with luxury. As with all my work, KIKI is more than form, he embodies personality, presence, and provocation. A mascot, yes. But also a piece of contemporary art.” says Jayesh Sachdev, celebrated for his pop-surrealist and sculptural style.
Sachdev’s work has long existed at the intersection of aesthetic experimentation and commentary. With KIKI, his signature style finds new expression through a sculptural piece that doubles as an immersive brand touchpoint.
As the visual anchor across Akiki’s campaigns and collections, KIKI sets the tone for the brand’s unique storytelling. His presence is designed to spark curiosity, enhance recall, and deepen the audience’s connection with Akiki’s world.
“With KIKI, we’re creating a deeper emotional connection between the brand and its audience,” says Mr. Nishant Bakliwal, Head – Digital & Communications at Bagzone Lifestyles Pvt. Ltd. “This collaboration reflects our vision of blending art and fashion while positioning Akiki as a brand driven by personality, design innovation, and cultural relevance. Inspired by global luxury trends, KIKI reinforces our commitment to reimagining the space through bold, fresh perspectives.”
Launched earlier this year, Akiki London is a brand rooted in timeless design, inspired by the cultural richness of London and the layered strength of women it serves. With bold silhouettes, elevated accessories, and now a sculptural mascot to match, Akiki is building a world where objects are not only designed but curated for meaning.
