New Delhi, Apr 27 (BNP): Crystal Crop Protection Limited, a research-led agri-input company, has appointed actor Akshay Kumar as its brand ambassador. The company made the announcement on Sunday, highlighting its focus on strengthening engagement with India’s farming community.
Alongside the announcement, the company also launched its new national campaign titled “Desh Ka Kisan, Desh Ka Asli Hero”, aimed at recognising the contribution and resilience of Indian farmers.
The campaign seeks to highlight the role of farmers in nation-building while promoting awareness about modern agricultural solutions and improved farming practices.
Company representatives said the collaboration aligns with Crystal Crop Protection’s long-standing commitment of over three decades to supporting Indian agriculture and enhancing farm productivity.
The partnership is expected to further strengthen the company’s outreach among farmers and encourage the adoption of advanced agri-input solutions.
