Apparel Group Strengthens South India Presence with Latest Victoria’s Secret Beauty Store in Chennai

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7th July 2025, Chennai, India: Apparel Group, a global retail and fashion conglomerate, is furthering Victoria’s Secret impressive growth in India with the opening of its latest store at Express Avenue Mall in Chennai. This significant expansion establishes the brand’s presence in its seventh Indian city and brings its total store count to 13 nationwide. This strategic move into South India reinforces Victoria’s Secret commitment to its rapid growth trajectory and its mission to deliver globally recognized beauty experiences to a wider local audience.

Spanning 1102 sq. ft., the store is strategically located in one of Chennai’s premier retail destinations and features Victoria’s Secret signature beauty and fragrance collections. From favorites like Bombshell, Tease, Very Sexy, and Bare Eau de Parfum, to bestselling body mists, lotions, and beauty accessories, the store has been thoughtfully curated to be a one-stop destination for beauty lovers.

Speaking on the occasion, Mr. Tushar Ved, President of Apparel Group India, shared, “The launch of our first Victoria’s Secret beauty store in Chennai represents a key strategic expansion for us in South India. Express Avenue, being one of the region’s most prominent retail hubs, offers the ideal platform to bring the brand’s prestige beauty portfolio to a discerning customer base. Our goal is to enhance accessibility to globally renowned offerings while maintaining the elevated brand experience Victoria’s Secret is known for.”

Mr. Abhishek Bajpai, CEO of Apparel Group India, added, “Chennai’s dynamic and rapidly evolving retail landscape and fast-evolving retail culture present a strategic growth opportunity for us. With this launch, we continue our focused effort to scale high-performing global brands across India. Victoria’s Secret not only strengthens our portfolio but also aligns with our goal of delivering elevated, experience-led retail formats that resonate with today’s discerning Indian consumer.”

The new store will exclusively feature prestige beauty products from Victoria’s Secret, reinforcing the brand’s position as a global leader in the beauty and personal care segment. With its signature iconic product lines and personalized service, Victoria’s Secret continues to create a space where customers feel confident, celebrated, and inspired.

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