Bark Out Loud by Vivaldis launches ‘ThriveSharedJourney’ campaign with Huma Qureshi, redefining pet wellbeing as a shared journey
Mumbai, India, Mar 17th: Bark Out Loud by Vivaldis has unveiled its latest campaign for the ‘Thrive’ range of pet food, #ThriveSharedJourney, in collaboration with actress Huma Qureshi. The campaign introduces a powerful shift in perspective, positioning pet wellbeing not as a routine responsibility, but as a shared journey of growth between pets and their parents.
Today’s pet parents are increasingly intentional about their own lives. They track milestones, upgrade their lifestyles and make conscious choices for long-term growth. However, when it comes to their pets, growth can unintentionally become routine, and progress can be reduced to maintenance. The campaign challenges this behavioural gap and reframes thriving as an active, mindful decision and a result of a truly shared journey.
At the heart of the narrative lies a simple yet compelling idea: thriving doesn’t happen by proximity. Thriving happens when growth is shared. A shared journey is not about doing everything together – it is about moving forward together.
The campaign brings actor and pet parent Huma Qureshi on board as the face of Thrive, not as a celebrity endorsement, but as a lived voice for a belief the brand stands for: thriving is never a solo journey. It is always shared.
Speaking on the launch, Kunal Khanna, CEO of Bark Out Loud by Vivaldis, said, “With Thrive, we wanted to move the conversation beyond just product features. Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment between the pet and the parent. Huma brings authenticity to this thought because she genuinely lives it.”
Speaking about the campaign, Devika Khanna, Business Head of Bark Out Loud by Vivaldis, said, “The daily pet food category in India has largely been driven by habit and availability. Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable. She represents a generation of pet parents who want to do better, not just feel better.”
#ThriveSharedJourney is not positioned as a one-time launch moment, but as an ongoing narrative platform for the brand. Through digital films, creator collaborations and community-led conversations, the campaign will spotlight everyday stories of pet parents who actively participate in their pets’ growth journeys.
The intent is to create a long-term shift in how Indian pet parents view food not as a routine purchase, but as a daily responsibility that directly shapes their pet’s quality of life.
By placing responsibility at the centre of pet love, Bark Out Loud aims to build a new benchmark for everyday nutrition in the Indian market.
