New Delhi, February 10, 2025: Clovia, India’s premier lingerie, sleep, and personal care brand is making a statement with its latest activewear and bra collection. The brand has recently launched digital videos featuring popular actors Ankita Sharma and Chetna Pande, showcasing the perfect blend of style, comfort, and functionality.
From high-performance activewear that moves with you to fashionable lace bras that offer the perfect blend of support and luxury, Clovia’s latest range caters to the modern woman’s on-the-go lifestyle. The videos, starring Ankita Sharma and Chetna Pande respectively, bring these designs to life—showcasing designs that support, shape and enhance without compromising on comfort.
In the video, Ankita is seen wearing a sky-blue sports bra & matching tights made from premium 4-way stretch fabric, treated with anti-static and quick dry technology. The distinctive criss-cross back design with cut-out detailing on the sports bra makes a bold style statement while ensuring support and unrestricted movement during high-energy activities like Zumba, dance, and running.
Meanwhile, Chetna brings street-style sophistication to the campaign, photographed in the historic streets of Istanbul wearing Clovia’s strapless lace bra. Her styling masterclass demonstrates the versatility of the piece, effortlessly paired with an uber-cool blazer, skirt, and long boots – proving that the right foundation wear can elevate any outfit from basic to bold.
Speaking on the collaboration, Rajeswar Rao, Vice President, Digital Marketing, Clovia, said: “Clovia has always been about making women feel their best both inside out and empowering them in their daily lives. Our latest collection is designed with this philosophy in mind, blending trendsetting designs with unmatched comfort. Through these, we aim to connect with modern women who seek high-quality essentials that reflect their dynamic lifestyles.”
Together, Ankita and Chetna command an Instagram following of over 5 million, representing a new generation of influencers who prioritize both fashion and functionality. Their authentic approach to fitness and style resonates strongly with millennial and Gen Z audiences seeking versatile wardrobe solutions.
