Preserving Heritage, Inspiring Luxury: Chanda Narang at Frazer & Haws
A force of creative vision and meticulous craftsmanship, Chanda Narang is the dynamic face for Frazer & Haws, a legacy British brand with over 150 years of heritage. Her association with the brand since 1997 marks a pivotal era when traditional British silversmithing met modern retail finesse. Chanda’s journey has been one of transformation and innovation, aligning the brand’s timeless artistry with the discerning tastes of today’s luxury consumers.
Chanda’s evolution from filmmaking to silversmithing and retail showcases her deep commitment to preserving and reimagining the legacy of Frazer & Haws in India. With her mother, Mrs. Saloni Narang, laying the foundation by introducing the brand’s first silver and terracotta pieces, Chanda took this legacy forward by launching the first Frazer & Haws retail store in New Delhi. Her leadership has enriched the brand with a contemporary edge while upholding the ethos of craftsmanship, authenticity, and artistry.
Frazer & Haws, originally established in 1869 by John Frazer and Edward Haws, boasts a lineage that catered to the British royal family and global aristocracy. In India, Chanda and her family have continued this tradition of excellence, curating exclusive collections that blend sterling silver with materials like terracotta, wood, and stone. From bespoke modern temples and wedding collections to divinity-inspired statues and corporate mementos, each creation tops functionality, becoming a collector’s piece and a statement of art.
Under Chanda’s guidance, the brand has remained true to its commitment to purity, quality, and sustainability. Every piece is meticulously handcrafted and hallmarked with 92.5% sterling silver, ensuring authenticity and exclusivity. Frazer & Haws is not only a silversmith brand; it is a curator of experiences, harmonizing British heritage with Indian craftsmanship. The flagship store in New Delhi, designed with British contemporary aesthetics, serves as an elegant homage to the brand’s roots while embracing its modern aspirations.
For Chanda, luxury is defined not only by the elegance of design but also by the integrity of the product. As she aptly states: “At Frazer & Haws, you are getting more than you have paid for, it’s always been the case, and it always will be.” This ethos accords deeply with the brand’s clientele, a discerning group that values heritage, craftsmanship, and the finer things in life.
Frazer & Haws continues to lead with collections that inspire awe. Their Divinity series offers modern renditions of spiritual icons, while limited-edition art pieces transform functional items into masterpieces. Chanda’s focus on creating lasting art in silver highlights the brand’s dedication to offering consumers more than a product – it offers an heirloom.
Through her tenacious dedication, Chanda Narang has established Frazer & Haws as a hallmark of luxury, innovation, and timeless refinement in the world of fine craftsmanship.
