New Delhi, India – Culture Circle, India’s #1 Hype and Luxury App, has taken the Shark Tank India stage by storm. During their pitch, the dynamic founders, Devansh Jain Nawal (IIM Ahmedabad, ex-Goldman Sachs) and Ackshay Jain (JIIF Gurgaon Convenor, Ex-Google), not only impressed the sharks with their groundbreaking approach to authenticated luxury fashion but also made history. The young entrepreneurs received the highest-ever offer on Shark Tank India—₹8 crores—but chose to accept a more strategic investment of ₹3 crores for 3% equity from Kunal Bahl (Snapdeal) and Ritesh Agarwal (OYO).
Founded in 2023, Culture Circle has swiftly become the go-to platform for Gen Z luxury enthusiasts, offering India’s largest collection of verified sneakers, streetwear, and high-end fashion at guaranteed lowest prices. The platform’s proprietary AI-driven authentication system , SourceX, has set new standards for trust and quality in the luxury market, ensuring every product undergoes a rigorous five-step verification process. This commitment to quality has earned consistently positive Culture Circle reviews from its growing community.
“Culture Circle was built to solve one of the biggest challenges in luxury fashion—trust,” said Devansh Jain Nawal, Founder & CEO of Culture Circle. “Our goal is to make authentic luxury accessible to all, and this milestone on Shark Tank validates our mission and hard work.”
The pitch showcased the platform’s phenomenal growth, achieving over one million monthly users and building a loyal community of 190K followers across social media in just 11 months. The sharks were particularly impressed by the founders’ achievements at just 26 years old, with Namita Thapar highlighting their credibility by saying, “Sanjeev Bikhchandani invests in only the best entrepreneurs, and you’ve proven why.”
Culture Circle’s reputation as India’s leading luxury fashion marketplace is backed by Info Edge Ventures, which recognized the founders’ passion for sneakers and commitment to delivering authentic products. Culture Circle’s unique “compare and shop” feature allows users to access exclusive deals from thousands of globally verified sellers, offering brands like Nike, Adidas, Louis Vuitton, Dior, Supreme, and Yeezy at unbeatable prices. Customers can now buy authentic sneakers in India with confidence and access sneakers at the lowest prices in India.
From its verified collection of iconic sneakers such as Air Jordans, Yeezy, Balenciaga, Common Projects, and Dunk Low to its wide variety of luxury handbags, sunglasses, jackets, dresses, and emerging streetwear labels, Culture Circle offers something for everyone. Coveted names like Louis Vuitton, Dior, Jacquemus, Gucci, Prada, and Fendi are just some of the highlights in its curated selection. This commitment to offering luxury fashion at competitive prices in India has established Culture Circle as the ultimate one-stop luxury fashion platform for hype sneakers and premium streetwear in India.
Key Highlights of Culture Circle on Shark Tank India:
- Received the highest-ever offer on Shark Tank India of ₹8 crores, highlighting the platform’s market potential.
- Accepted a strategic deal of ₹3 crores for 3% equity from Kunal Bahl and Ritesh Agarwal.
- Praised for its proprietary AI-powered Culture Circle authentication system, SourceX, ensuring trust and quality in every purchase.
- Recognized as India’s largest marketplace for authenticated hype sneakers and streetwear with a growing offline presence.
“We’re committed to building more than just a marketplace,” said Ackshay Jain, Founder & COO of Culture Circle. “This platform represents a community-driven movement where authenticity, affordability, and accessibility meet innovation. We’re excited to keep pushing boundaries.”
The Shark Tank India pitch also had its share of lighthearted moments. Vinita Singh jokingly referred to Devansh as her “junior, junior, junior” due to their shared university background. The camaraderie highlighted the respect the sharks had for the founders and their journey.
As Culture Circle continues to grow, it focuses on expanding its inventory, advancing its technology, and nurturing its vibrant community. The company has plans to launch additional physical stores across India and expand its footprint globally, beginning with markets like the UAE. These initiatives bring Culture Circle closer to becoming a global leader in luxury fashion.
