Bengaluru, May 6, 2025: Deconstruct, a science-backed skincare brand known for its highly effective yet gentle products, has reported a profitable performance for the full financial year of 2024–25 (FY25), marking a significant business milestone. The company registered a double digit growth in net revenue (Adjusted EBITDA with one-time costs removed) as well as a 10X increase in top-line revenue, resulting from concerted efforts in marketing and operational efficiency.

The brand’s profitable performance was driven by a clear focus on high performing SKUs that are both effective and gentle and through the success of beginner friendly products. By identifying and doubling down on products that address specific consumer needs, such as non-greasy sunscreens and effective yet gentle Vitamin C formulations, Deconstruct delivered visible results to its customers, making the products popular among the target audience. This, combined with sharp target group identification and a deep understanding of market gaps, allowed the brand to align product innovation with consumer expectations, resulting in both strong demand and efficient growth. The brand also saw significant reduction in Customer Acquisition Costs (CAC) and increased overall marketing ROI.

Deconstruct recently raised ₹65 Cr in a funding round from L’Oréal’s VC fund BOLD; V3 Ventures & DSG Consumer Partners. Existing investors Kalaari Capital and Beenext also participated in the round. This funding follows the brand’s remarkable 10X growth in FY25, achieving annualized net revenue of ₹200 crore and targets 500 crore annualised net revenue by FY 26. The brand continues to hold strong positions across major marketplaces and is now eyeing leadership in quick commerce, aiming to have its hero products among the top 3 performing SKUs on leading platforms.

Looking ahead, Deconstruct is set to strengthen its footprint further with key investments in product innovation, global distribution, and tech-led customer experience. The brand also plans to enter international markets, with profitability acting as a strong lever for sustained and independent growth.

Commenting on the performance, Malini Adapureddy, CEO & Founder, Deconstruct, said, “Achieving EBITDA profitability is a significant milestone, but it’s only the beginning of our journey. At Deconstruct, we’re not just building a skincare brand, we’re building a movement rooted in transparency, science, and empathy. Our vision is to make high-efficacy, gentle skincare accessible across the globe, and to do it responsibly, without compromising on what we stand for. This year’s growth validates the trust our community has placed in us, and we’re more committed than ever to redefining skincare with integrity and impact.”