Mumbai,20th February,2025: DOMS, a leading and trusted stationery brand among children, introduced an innovative and interactive initiative to connect with young students and promote its exciting new ball pen – INXON.
As part of this engaging campaign, DOMS launched the INXON-branded experiential van, providing children with a unique opportunity to interact with the stylish pen. The van featured a dedicated selfie zone, allowing students to capture memorable moments with the INXON pen, and also hosted a creative contest where participants were invited to craft a slogan for the product. As a token of their participation, each child received an INXON pen, bringing the experience home with them.
The experiential van traveled to key locations, strategically stopping at prominent schools and residential neighborhoods. This mobile activation initiative enabled direct engagement with the target audience, effectively increasing brand awareness and strengthening the market presence of the INXON pen.
Mr. Saumitra Prasad, Chief Marketing Officer of DOMS, shared his thoughts on the initiative:
“The DOMS INXON pen is designed to provide children with an excellent grip and smooth writing experience, helping them complete their school tasks with ease and efficiency. We are delighted that the DOMS Experiential Van allowed children to engage with the product in a fun and interactive way.”
This initiative highlights DOMS’ commitment to fostering creativity and enhancing the learning experience for students through high-quality stationery products.
