Guwahati, Dec 9: Expanding its hospitality portfolio, the Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has announced a strategic expansion of its hospitality portfolio in the North East with significant developments at its existing property – Radisson Blu Guwahati. This move introduces the largest pillar less convention centre in the North East, alongside 85 additional rooms, bringing the property’s total room inventory to 280. The new purpose-built convention centre boasts a 25,000 sq. ft. area which includes a 15000 sq. ft. pillar-less hall having a capacity for 1500 guests, effectively positioning Radisson Blu Guwahati as the region’s largest integrated convention and stay facility that addresses a significant gap in its MICE (Meetings, Incentives, Conferences, Exhibitions) infrastructure as well as weddings.
The new 25,000 sq. ft. convention centre at Radisson Blu, Guwahati will significantly enhance the region’s capacity for large-scale, multi-day conferences and events with integrated accommodation which was a need in this market. It is also ideal for weddings and large functions. This strategic expansion aligns with DS Group’s hospitality growth strategy, targeting high-growth markets with untapped potential. Guwahati was selected due to its emergence as a key economic and administrative hub in Northeast India, presenting a compelling combination of economic significance and rising demand.
Speaking on the occasion, Mr Nathan Andrews, Business Head, Hospitality, DS Group said,
“DS Group’s expansion aims to reposition Radisson Blu, Guwahati, as a preferred destination for business and leisure events, leveraging the city’s evolution as a gateway to the Northeast. By focusing on personalized service, authentic local experiences, and a tranquil ambiance, the property can seamlessly integrate its unique cultural ethos, continuing to serve diverse travellers while attracting a new segment of business, policy and cultural events.”
The additional rooms are expected to be operational by end of 2026, further enhancing the property’s ability to host large-scale, multi-day events with seamless guest experience. The expansion also elevates Radisson Blu Guwahati’s competitive positioning—not just within the city, but across the broader region.
The Radisson Blu in Guwahati offers an exotic and unique dining experience that truly highlights the rich culinary heritage of India’s North East. While Café B-You provides a diverse selection of international buffets and à la carte options with Mediterranean and Indian influences, the true gem for food enthusiasts is Nest Asia. Nest Asia is a major draw for guests, offering a curated North-Eastern dinner that takes diners on a delectable journey through the flavours of the “Seven Sisters” states. Here, one can savour authentic local cuisine, such as the comforting Aloo Pitika, a flavourful mashed potato dish, and the tangy Masor Tenga, a traditional Assamese fish curry. The meal culminates in the unique and subtly sweet Black Rice Kheer, a dessert that perfectly encapsulates the region’s distinct culinary identity.
Radisson Blu Guwahati aims to provide guests with an ideal starting point to explore the vibrant culture and stunning natural landscapes of Assam. Conveniently situated just 10 km from the airport, the hotel offers easy access to key attractions such as the sacred Kamakhya Temple (about 9.8 km), the picturesque Amchong Tea Estate (about 45 km), and the renowned Kaziranga National Park (about 174 km). This makes it a serene yet well-connected base for both leisure and business travellers. The hotel distinguishes itself through its exceptional service, thoughtfully curated regional experiences, and meticulous attention to aesthetic detail, seamlessly blending global standards with authentic local flavour. Guests consistently praise the warm hospitality, immersive experiences, and sense of serenity that embody the property’s unique cultural ethos.
DS Group’s long-term vision for its hospitality division is to become a leading player in the Indian market with a strong, diversified portfolio of modern, luxurious, and sustainable hotels across India. The growth strategy involves aggressive pan-India expansion through asset management and brand partnerships, targeting high-growth Tier I and Tier II cities, and capitalizing on the opportunity in domestic and international tourism with a mix of city and resort properties. The company plans to significantly expand its room inventory, aiming to double its current room count by 2029. This ambitious growth will be supported by an investment of INR 1000 crores over the next few years, funded through internal resources and strategic partnerships, leveraging the hospitality sector’s increasing contribution to the group’s overall revenue. While focusing primarily on luxury and mid-scale hotels, DS Group aims to have 10-12 hotels in its portfolio within the next three years, strategically located in key cities across India, including new developments in the North and East, and an expanded presence in the Northeast.
The DS Group has been in the hospitality business since 2000. Presently, its hospitality portfolio encompasses six distinguished properties which include The Namah Corbett and Namah Nainital are Radisson Individual Resorts, Radisson Blu Hotel Guwahati, InterContinental, Jaipur, Holiday Inn Express, Kolkata Airport and the Renaissance Hotel in Bengaluru.
