Bengaluru, Dec 19:- Flipkart, India’s homegrown e-commerce marketplace, today announced that it has executed definitive agreements to acquire a majority stake in Minivet AI, an AI/ML solutions provider founded in 2024. The acquisition marks a strategic move to strengthen Flipkart’s core Generative AI capabilities, as e-commerce rapidly evolves toward visual, conversational, and AI-led discovery.
The investment is expected to accelerate the transition toward a more intuitive, interactive, and immersive shopping experience across Flipkart’s platforms, reinforcing its commitment to technology-led innovation.
Minivet AI specialises in generative video for e-commerce, enabling the transformation of static product catalogues into rich, engaging video content at scale. Built on advanced model orchestration and deep performance optimisation, the platform delivers high-quality output at a fraction of traditional production costs. Beyond video, Minivet AI also offers a broader suite of e-commerce-focused AI solutions, positioning it as a full-stack GenAI partner for online retail platforms.
Commenting on the acquisition, Aditya Rachakonda, Founder, Minivet AI, said:
“This partnership with Flipkart is a pivotal moment for Minivet AI. It enables us to rapidly deploy our proprietary GenAI solutions from catalogue videofication to conversational search at scale on India’s leading e-commerce platform, making shopping more intuitive and immersive for millions of customers.”
The acquisition further strengthens Flipkart’s long-term technology portfolio and reinforces its focus on staying at the forefront of digital commerce innovation.
Ravi Iyer, Senior Vice President Corporate, Flipkart, added:
“Acquiring Minivet AI is a strategic investment that enhances Flipkart’s core GenAI capabilities through the integration of specialised talent and advanced proprietary technology. Solutions such as catalogue videofication and semantic search are critical as the industry moves toward visual-first and video-first commerce, ultimately driving higher customer engagement, conversions, and long-term innovation across the Flipkart platform and, over time, the wider Flipkart Group ecosystem.”
The transaction is subject to the completion of customary closing conditions.
