National, May 29, 2025: Flipkart is set to host the third edition of India’s biggest beauty and lifestyle event, Glam Up Fest 2025, on June 6th and 7th at NESCO, Goregaon, Mumbai. The event will span for two days, bringing 100+ leading beauty, grooming, and K-beauty brands, alongside 6,000+ influencers and creators from across the country. Designed as a high-energy celebration of beauty, innovation, and content, Glam Up Fest 2025 reinforces Flipkart’s leadership in K-Beauty, featuring immersive brand experiences, tech-led product discovery, and exclusive consumer activations.
Attendees can look forward to a thoughtfully curated mix of brand launches, the best K-beauty products, celebrity and influencer-led sessions, alongside live tutorials and immersive brand zones designed for beauty enthusiasts and professionals. With a strong focus on innovation, the event will spotlight Flipkart’s technology-led solutions, including AI-powered skin diagnostics, Virtual Try-On, and Live Video Commerce, that are transforming how consumers discover, engage with, and purchase beauty products.
Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart, said, “With the third edition of India`s biggest beauty event, Glam Up Fest 2025, we are shaping how beauty is discovered, experienced, and shopped in India. We are committed to creating a seamless, immersive experience where technology, trust, and aspiration come together. This event reflects our vision and ongoing commitment to making beauty more accessible, bringing the latest trends, including K-beauty, and engaging experiences closer to millions of customers in a more discoverable and delightful way.”
The expanded two-day event, Glam Up Fest 2025 enables deeper storytelling, stronger brand-consumer engagement, and a more personalized experience across every touchpoint. The event is expected to attract strong interest from consumers, creators, and media alike, further reinforcing Flipkart’s leadership in the beauty space. The event will be followed by an exclusive in-app Glam Up Sale from 06th June to 10th June, offering limited-time deals, product drops, and curated beauty collections for Flipkart shoppers nationwide.
