New Delhi, 14th February 2025 – BiUP.ai, a B2B SaaS platform specializing in AI-driven immersive technology, is excited to announce the onboarding of Rakesh Srivastava, former Managing Director of Nissan Motor India, as a Mentor & Advisor. The partnership is set to accelerate BiUP.ai’s mission by defining & creating AI-driven global product offerings on customer experiences.
As an advisor and mentor, Rakesh will play a crucial role in shaping BiUP .ai’s strategic direction. He will work closely with the leadership team to drive innovation, enhance governance, and build high-performance teams. Drawing from his experience of leading Transformation, Turnaround, Growth & Startup experiences at Global Auto majors Nissan Motor India, Hyundai Motor India Limited, Maruti Suzuki India Limited & JSW Electric Vehicle, Rakesh’s experience will support BiUP.ai in scaling its operations across geographies, industries, and product lines. His efforts will be centered around creating customer-centric strategies, fostering operational excellence, and ensuring sustainable growth & enhancing stakeholders value.
“I am excited at this opportunity to be part of BiUP.ai in their vision, working with a team driven by innovation towards contributing to transforming product and customer experiences globally,” Rakesh Srivastava shared. Reflecting on his past achievements, he added, “From leading Nissan’s turnaround & transformation with the launch of the iconic Nissan Magnite to doubling Hyundai’s volumes and elevating Maruti Suzuki’s growth & brand equity. I have always believed in challenging conventions to deliver exceptional value & I am eager to bring this philosophy to BiUP .ai.”
Prashant Sinha, Founder and CEO of BiUP .ai, expressed his excitement, saying, “Rakesh’s remarkable expertise in business transformation and strategic leadership is crucial for BiUP.ai. His proven track record of driving growth and navigating disruptive challenges will be instrumental in steering us toward our global aspirations.”
Rakesh’s career milestones include successfully launching over 25 products, driving strategic turnarounds & transformations, and receiving accolades of the Nissan Global President Award in 2020 & 2022, the Global Executive Award by Hyundai Motor India Corporation in 2015, and the title of Asia’s Greatest Chief Marketing Officer in 2017. His leadership is marked by his efforts towards creating value with strategic vision, business restructuring, driving profitable business growth with high-impact teams as a transformative force for scaling businesses, enhancing brand equity on customer-centricity, and fostering innovation & operational excellence.
