September 12, 2025, Surat – Ganga Fashions, a textile brand with over two decades of legacy, has launched its first-ever concept store, at Nomads, on Dumas Road, Surat. Established in 1990 as an export house with a presence across London, Indonesia, and Dubai, the brand entered the Indian market in 2007. Known for seamlessly blending India’s cultural richness with contemporary design, Ganga has consistently championed innovation, craftsmanship, and comfort.
Spread across 2,000 sq. ft., the store captures the essence of Ganga, anchored in tradition yet contemporary in its expression. Conceived as more than just a retail destination, it offers an immersive space of discovery where design, culture, and nature come together in harmony. Surrounded by tranquil greenery and serene ponds, the layout unfolds like a narrative, inviting visitors to journey through moods and stories rather than simply browsing racks and aisles. Every detail, from lighting to material finishes, has been thoughtfully curated to embody Ganga’s philosophy of balance, refinement, and craftsmanship.
Beyond its signature womenswear, the store also introduces menswear, home linens, accessories, and skincare essentials, with kidswear soon to follow. This carefully curated mix positions the store as a true lifestyle destination, offering something meaningful for every member of the family.
“The launch of our first concept store marks an important milestone in Ganga’s journey,” said Sanjay Gangwani, Owner of Ganga Fashions. “For over two decades, our endeavor has been to bring together culture, comfort, and contemporary style in every creation. This new space is more than just a store, it is an immersive experience that embodies the essence of Ganga, where each detail has been thoughtfully designed to celebrate our craft, connect with our community, and carry forward our culture.”
With this launch, Ganga Fashions strengthens its commitment to reimagining Indian textiles for today’s world, creating experiences that are as enduring as they are contemporary.
