Gravity Bath Pvt. Ltd., India’s fastest growing bathware brand, proudly announces the launch of its first-ever company-owned store in New Delhi & Mumbai. This marks a major milestone in the brand’s journey from a modest two-person operation in 2006 to a ₹200+ crore enterprise with a pan-India presence. With this launch, Gravity takes a bold step forward in bringing its complete range of bathroom solutions directly to consumers through a thoughtfully designed experiential retail format.
Established with the mission to offer innovation, quality, and sustainability at the core of its offerings, Gravity Bath Pvt. Ltd. has grown into a trusted name in the sanitaryware and bath fittings industry. The new stores are direct extension of the brand’s philosophy—“Designed to bring joy to life’s moments.” It brings together the finest in bathware technology, design, and user-centric thinking under one roof, delivering not just individual products, but a holistic bathroom ecosystem.
Spread across an expansive layout, the Gravity Bath store in New Delhi & Mumbai is designed to immerse visitors in a comprehensive bathware experience. The space showcases the brand’s wide product portfolio—from premium faucets, showers, and sanitaryware to accessories, kitchen sinks, and kitchen faucets. Beyond the product display, the stores introduce mock-up bathrooms and live experience zones that allow customers to interact with the products in real-life settings. Specialized mock-ups include a vibrant and trendy Youth Bathroom, an indulgent Hotel Bathroom, an elegant Premium Home Bathroom, a safe and playful Kids Bathroom, a comfort-focused Senior Bathroom, and a Live Shower Area for water-flow demonstrations and product trials.
The idea behind launching Gravity’s own store stems from identifying three major gaps in the bathroom fittings market, as shared by the brand’s Founder and Director, Mr. Anoop Garg. “First, there was a lack of pricing transparency in the premium bathroom segment—customers often had to pay inconsistent or very high prices for branded premium products. Second, there were very few hygiene products made for different age groups, like children or the elderly. And third, we noticed a significant gap in buyer awareness – many customers are unsure of what products they truly need for their bathrooms according to their requirements. Our stores are made to solve these problems. We offer smart, stylish, and affordable products for people of all ages and lifestyles. At the same time, we are also educating buyers to make informed decisions so that they make the right choices for their homes.”
With two manufacturing units in NCR and Gujarat, Gravity Bath Pvt. Ltd. produces over 30 lakh faucets and more than 7 lakh sanitaryware pieces annually. Its product catalog spans more than 2,000 SKUs, distributed across a robust network of 12,500+ dealers and distributors nationwide. The company is recognized by leading industry bodies and is an approved vendor for Military Engineer Services (MES), further reinforcing its credibility and quality standards.
As part of its strategic growth plan, Gravity aims to become a ₹1000 crore brand by 2028. Opening company-owned stores is an important step in this direction. These stores will help us give customers a smooth and clear shopping experience and let us connect with them directly. They also act as education hubs, where consumers can see the latest bathroom innovations made specially for Indian homes and water conditions.
Along with company stores, Gravity is also entering the franchise model. We want to show our dealers the kind of modern, premium and informative stores they can also set up in their own areas. Gravity is offering end to end support for store setup, branding, and marketing, so dealers can open such experience driven informative stores. The goal is to help partners grow their business while maintaining the brand’s high standards and customer-centric approach. Complementing its retail efforts, Gravity Bath is also investing heavily in its digital presence. With its e-commerce platform and availability on major online marketplaces, the brand ensures that its high-performance, beautifully crafted products are accessible to every Indian—offline and online—at fair and consistent pricing.
Further expanding its horizons, Gravity is entering the luxury bathware segment with the launch of DI’LUSSO, a premium Italian brand that promises to redefine elegance and indulgence in bathroom design. This new vertical will cater to discerning homeowners, architects, and designers seeking top-tier aesthetics and functionality.
The New Delhi & Mumbai stores are the first of many planned company-owned experiences that embody Gravity Bath’s commitment to thoughtful design, performance, and inclusivity. It’s more than a showroom—it’s a destination where style meets substance, and where every visitor finds a solution tailored to their lifestyle—bringing trust, innovation, and joy to homes across the country.
