Abhay Parnerkar, CEO, Godrej Foods Ltd (that owns Godrej Yummiez – ready-to-cook frozen foods brand and Real Good Chicken).

“The rationalisation of GST for frozen foods and meats is a progressive move that will uplift the entire category. For consumers, it makes nutritious and hygienic options like Godrej Yummiez more accessible, while also promoting smarter food habits by reducing wastage and enabling convenience without compromising on quality. For the industry, it opens up space for greater innovation, wider distribution, and enhanced consumer trust, creating opportunities for all players to expand and serve a fast-evolving market. These reforms will accelerate the growth of frozen foods as a mainstream choice, benefiting both households and the broader food ecosystem”ย 

Abhay Parnerkar, CEO, Godrej Foods Ltd (that owns Godrej Yummiez – ready-to-cook frozen foods brand and Real Good Chicken).

“The decision to reduce GST on products like frozen foods, meats, and to exempt Indian breads altogether, is a progressive move that strengthens both consumer confidence and industry momentum. Lower taxation will translate into greater affordability, increased consumption, and broader opportunities for the food sector to expand reach and invest in new product development. Importantly, these measures will also reinforce value creation across the farm-to-fork ecosystem by boosting farmer incomes, improving processing efficiency, and widening retail access. Together, they highlight the governmentโ€™s commitment to building a resilient and future-ready food economy for India”ย 

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At NexGen Consulting, we specialize in strategic media planning that helps brands secure the best possible coverageโ€”across both digital and print media. With a focus on visibility, credibility, and audience engagement, we ensure your message reaches the right people, at the right time, through the right platforms.

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