India, Jan 12: Haier Appliances India, the No.1 global major appliances brand for 17 consecutive years, marks another shining presence on the Telugu big screen as the Official Appliance Partner of the upcoming blockbuster Mana Shankara Vara Prasad Garu. Building on its growing presence in the entertainment ecosystem, this association reflects Haier’s long-term brand strategy of becoming an integral part of culturally significant moments that resonate deeply with Indian audiences.
Mana Shankara Vara Prasad Garu brings together a stellar ensemble cast featuring Megastar Chiranjeevi, Nayanthara and Venkatesh Daggubati is slated for a grand theatrical release on January 12, 2026. Haier’s branding takes centre stage from the very first consumer touchpoint, with a prominent presence in the trailer unveiled on January 4, ensuring strong visibility and reinforcing the brand’s seamless integration into this much-anticipated cinematic experience.
As the Official Appliance Partner, Haier brings its Lumiere refrigerator and Mini LED television to life on the Telugu big screen, seamlessly integrated into the film’s narrative and reinforcing the brand’s presence in home settings that audiences naturally relate to. These appearances do more than showcase products; they capture the rhythm of modern Indian living, where innovation, comfort and style coexist effortlessly. By becoming part of the narrative, Haier moves beyond visibility to meaningful connection, allowing viewers to experience the brand as a reflection of contemporary lifestyles and aspirations.
This collaboration marks a new milestone in Haier India’s brand journey. By partnering with high-impact regional cinema that commands massive fan engagement and cross-generational appeal, Haier strengthens its cultural relevance in South India while reinforcing its pan-India presence. Through its growing presence in the film ecosystem, Haier India is redefining brand engagement, moving beyond functional leadership to become an integral part of the stories, aspirations and everyday moments that matter most to consumers.
