Chennai, 24th March 2025: HIL Limited, a part of the USD 3 billion CK Birla Group, announced it has rebranded to BirlaNu Limited. This reflects the companyโ€™s ambitious growth strategy and its commitment to delivering world class products and services across the building products space. The company has 32 manufacturing facilities across India and Europe, with customers and partners in over 80 countries.

Avanti Birla, President, BirlaNu, said, โ€œOur new identity, BirlaNu reflects who we are at our coreโ€”a company who is always pushing forward. Weโ€™re in this business because we believe in quality, innovation and making things that last. The people we serveโ€”homeowners, builders, and designersโ€”are at the heart of everything we do. Whether itโ€™s creating better materials, improving sustainability, or bringing fresh ideas to construction, weโ€™re here crafting innovative buildings and structures that stand the test of time.โ€

Akshat Seth, Managing Director and CEO, BirlaNu said, โ€œOur focus has always been on delivering high-quality, sustainable building materials: pipes, construction chemicals, putty, roofs, walls and floors that meet the needs of modern construction. Weโ€™re making big moves to back that up. Weโ€™ve introduced Organic Based Stabilizers (OBS) in UPVC pipe manufacturing: an industry first in India, eliminating heavy metals. Weโ€™ve doubled our AAC block capacity in Chennai to 4 lakh cubic meters per year, making it one of the countryโ€™s largest facilities. And marking our expansion into the home and interiors space, we intend to bring our global premium flooring brand Parador to India.โ€

With integrity, collaboration and excellence at its core, BirlaNu is set to redefine industry benchmarks and drive meaningful impact. BirlaNu is more than just a nameโ€”it represents a renewed purpose and commitment to being a trusted partner in building the future purpose. As the world evolves, BirlaNu remains committed to shaping spaces where life unfolds and inspiring beautiful, lasting design.



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