Mumbai, Dec 04: HyFun Foods is one of India’s leading frozen food manufacturers, built on a robust seed-to-shelf model that ensures quality, consistency, and traceability. As the country’s largest processor of processing-grade potatoes, HyFun combines advanced agronomy, efficient value chains, and world-class manufacturing to deliver premium frozen snacks to consumers in India and across global markets.

Supporting this engine is HyFarm, HyFun’s dedicated Agri Business unit and farmer connect brand, which works directly with over 8000 farmers through scientific crop planning, precision agronomy, and technology-led advisory systems. With initiatives like Paathshala, VigyaanShala, and soil-health programs, HyFarm strengthens farm productivity while promoting sustainable, soil-smart practices, making HyFun and HyFarm naturally aligned with the mission of World Soil Day, which emphasises that strong food systems begin with healthy, well-nurtured soil.

Underlining the foundational role of soil in HyFun’s agri ecosystem, Haresh Karamchandani, MD & Group CEO, HyFun Foods, stated: “World Soil Day is a reminder that the strength of India’s food system begins long before the end product reaches the shelves of a supermarket. It’s rooted in the strength of our soil. At HyFun Foods, we work closely with farming communities to promote soil-smart practices.

Our R&D initiative, VigyaanShala, strengthens this effort by bringing experts from across the world to study, test, and refine our agronomic practices – that in turn will over time improve soil health. The insights developed there are carefully evaluated and then shared with farmers through our Paathshala program, ensuring the knowledge is translated into clear, actionable practices that farmers can apply directly in their fields.

Further, our farmer-support app, FarmOji, ties this ecosystem together by giving growers real-time tracking, updates, and advisories to keep their crop health on point. For us, nurturing soil health isn’t a box to tick, it’s the foundation of stronger harvests, better quality, and a resilient Indian food ecosystem.”