World Bathing Day is the perfect moment to pause, unwind, and embrace the transformative power of a good bath. Drawing inspiration from Japanese bathing culture, renowned for its harmony between nature and self-care this ritual is more than cleansing; it’s a moment of deep nourishment. To bring that same serenity home, here are three luxurious ingredients to add to your bathing routine that combine Japanese influence with modern skincare science.

1. Hokkaido Milk : Japan’s Moisture Miracle

From the snowy fields of northern Japan, Hokkaido milk is a beloved skincare treasure known for its rich, creamy texture and intense hydration. It hydrates deeply with 1/3 skin moisturizers, providing deep hydration and ensuring the skin feels happy and well-moisturized. The rich lather gently cleanses while the mood-uplifting fragrance transforms your bath into a refreshing, feel-good ritual, perfect for a calming and indulgent experience.

ITC Fiama brand ambassador Sara Ali Khan said, “Great skin is not just about looking good, but feeling confident in your own skin. I always choose products that are gentle yet effective, and the Fiama Japanese Hokkaido Milk Bar with Blueberry has become a staple in my routine. It hydrates deeply with 1/3 skin moisturizers, providing deep hydration and ensuring my skin feels happy and moisturized. It also contains Vitamin F, which supports skin health, and a mood-uplifting fragrance, adding a refreshing sensory experience to my skincare routine.”

2. Berry Trio: Nature’s Antioxidant Super blend

Goji berry, acai berry, and blueberry three powerful berries packed with skin-loving antioxidants come together to create a rejuvenating bathing experience. Known for their ability to reduce dullness and restore skin vitality, this berry blend energizes tired skin and helps maintain a healthy glow.

• Goji Berry: Traditionally used in Asian wellness rituals, it helps firm and tone the skin.
• Acai Berry: Rich in omega fatty acids, it nourishes and improves skin texture.
• Blueberry: Bursting with vitamins A and C, it revives dull skin and promotes radiance.

3. Vitamin F: The Skin Barrier Guardian

Vitamin F is not classified as a conventional vitamin. Rather, it refers to a class of important fatty acids that your body is unable to create on its own, mainly linoleic acid (Omega-6) and alpha-linolenic acid (Omega-3). These fatty acids are essential for strong, healthy skin. In Japanese-inspired bathing rituals, maintaining balance and protecting the skin is key, and Vitamin F delivers just that.