Jewellery Brands Highlight Evolving Akshaya Tritiya Trends with Focus on Value, Meaning, and Silver Demand

Mr. Pawan Gupta, Chairperson, PP Jewellers by Pawan Gupta:

“Akshaya Tritiya has always been a special occasion for us, and this year too we are seeing a lot of interest from customers. It’s a time when people like to invest in something meaningful, especially gold, because of what it represents. At the same time, there’s a clear shift this year. With gold prices being on the higher side, many customers are also exploring silver jewellery. It’s becoming a preferred choice for those who still want to be part of the tradition, but in a more accessible way. We have kept this in mind while curating our collections, offering a wide mix across both gold and silver. For the occasion, we are offering 5% off on making charges on gold bangles. With wedding season around the corner, we are expecting a strong and steady response.”

Ms. Mira Gulati, Director, Mirari Jewels:

“For us, Akshaya Tritiya is not just about buying jewellery, but about what it stands for: belief, intention and a sense of connection. This year, with our ‘Devi’ collection, we wanted to bring that feeling closer to people. The pieces are inspired by the symbols of Goddess Lakshmi, reflecting prosperity, strength, and grace in a very subtle way. Each design carries a certain meaning, something that goes beyond how it looks. On an occasion like Akshaya Tritiya, jewellery becomes more personal. It’s not just about adding something new, but about choosing something that holds value in a deeper, more lasting way. We are also seeing that customers are showing more interest in pieces that have a story or meaning attached to them. Collections like ‘Devi’ connect well because they feel more thoughtful and personal.”