Kolkata, 14th Feb 2025: Food has a unique power to connect people, and as the culinary owned media property of Godrej Industries Group, Vikhroli Cucina recognizes how much it plays a role in shaping unforgettable memories. As the saying goes, “The way to the heart is through the plate.” And with Godrej Foods holding a large share of the kitchen, from Godrej Yummiez to other convenient, high-quality food products, it was only natural to bring something extra special to the community during this season of love.
With Valentine’s Day just around the corner, Vikhroli Cucina aimed to offer its audience a chance to experience the essence of love, connection, and convenience—all at once. While the brands in the Godrej ecosystem specializes in ready-to-cook products that make it easy for anyone to create gourmet meals, this time, the initiative went a step further. Through “The Perfect Pairing” campaign, Vikhroli Cucina sought to eliminate every possible step and provide loyalists with an experience that’s truly seamless—where they don’t have to worry about a thing, not even cooking, plating, or the ambiance.
Participants were invited to share their love story in the form of a dish pairing. One lucky couple was selected to receive a bespoke, chef-curated dining experience right in the comfort of their home. In partnership with Book My Chef, a renowned chef-for-hire service, the campaign ensures that every detail of the evening—everything from the ambiance to the meal—will be thoughtfully taken care of, featuring the Godrej Foods product range.
Food is undeniably at the heart of many cherished moments, especially during romantic occasions, but dining out on Valentine’s Day often comes with the stress of crowded restaurants, overbooked reservations, and the challenge of securing a place to dine. According to the STTEM 2.0 India’s Frozen Snacking Report by Godrej Yummiez, 1 in 5 Indians (20%) enjoy frozen snacks during romantic moments or dates. The trend is particularly strong among the 36-40 age group, with 27% choosing frozen snacks for such occasions. This highlights how convenient and indulgent food remains a popular choice across generations.
Speaking about the campaign, Anushree Dewen, Head of Marketing and Innovation at Godrej Foods Ltd, said, “At Godrej Foods, we believe that every meal should be an experience – one that turns ordinary moments into something truly special. With Godrej Yummiez, we bring the magic of restaurant-style dining straight to your home, making celebrations even more unforgettable. This Valentine’s Day, our “Perfect Pairing” campaign takes this vision a step further, offering a chef-curated experience designed to recreate the joy of fine dining right at your own table. Because great food isn’t just about taste – it’s about the moments you share.”
Pramod Jayavarapu, CEO of BookMyChef, added: “At BookMyChef, our mission is to transform ordinary meals into extraordinary experiences. We are excited to soon bring this special experience to life for Amisha Ranka & Mohnish Semlani, offering them not just a meal, but a moment of celebration and connection they will cherish forever. Working alongside Vikhroli Cucina, we are ensuring every detail is thoughtfully curated, and we look forward to creating an unforgettable Valentine’s Day for them.”
By blending love, food, and intimate experiences, ‘The Perfect Pairing’ campaign proved that the most cherished Valentine’s Day memories don’t always require a restaurant—sometimes, they are made right at home, with the perfect meal, the right company, and a touch of love.
