Bhubaneshwar: Lava International Limited, the leading homegrown smartphone manufacturer,unveiled its latest innovation, the SHARK 5G, with a power-packed launch event in Bhubaneswar. With this, Lava introduces the all-new SHARK series, reinforcing its commitment to designing and manufacturing smartphones in India. The launch marks another milestone in Lava’s ongoing efforts to make next-gen technology more accessible for Indian consumers across segments.The SHARK 5G, priced at INR 7999, will be available for purchase both at the retail outlets and at Lava’s official e-store.

Commenting on the launch, Mr. Sumit Singh, Head of Product, Lava International Limited, said, “Lava remains deeply committed to strengthening its presence in the Indian smartphone market through a consumer-first, product-led strategy. Over the past two years, we have anchored our comeback with successful launches like the AGNI and BLAZE in the mid-premium segment, and the Yuva and Storm series in the mass market, bringing affordable innovation to the forefront. With SHARK 5G, we are proud to introduce the most affordable 5G smartphone, combining cutting-edge technology, a premium design, and a seamless 5G experience. We are optimistic about the response and excited to redefine the sub-₹10K segment with best-in-class offerings.”

Let’s take a deep dive into Lava’s dynamic product lineup, each designed to cater to India’s diverse smartphone users:

• Coming first is theSHARK Series,Lava’s newest entrant built for India’s value-first buyers who don’t want to compromise on looks or reliability. Positioned firmly in the sub-₹10K segment, the SHARK lineup is all about combining bold design with essential functionality for users upgrading from feature phones or basic smartphones. With the launch of SHARK 5G, Lava is signaling its intent to bring next-gen connectivity and a polished smartphone experience to the mass market, setting a new benchmark for what budget phones can offer.
• At the heart of Lava’s boldest vision lies the Agni Series, a lineup born to challenge convention and ignite change. Anchoring the philosophy of “Burn the Rules”, AGNI isn’t just a name, it’s a mindset. It stands for those who don’t settle, who want more power, more creativity, more control. With segment-first innovations like dual AMOLED display, the revolutionary Action Key, and OIS-enabled triple cameras, Agni 3, launched in October last year,didn’t follow the crowd, it created a new path. Designed for the performance purist and the disruptor alike, the AGNI Series redefines what a ‘Made in India’ smartphone can achieve.
• Lava’s Blaze Series, which is available across both online and offline channels, brings the best of both retail ecosystems to consumers. With products like Blaze X,Blaze AMOLED,Blaze Duo 5G, and Blaze 35G, this lineup blends premium design, strong performance, and value-led innovation.The omnichannel strategy of Blaze series ensures broader accessibility for a new generation of Indian consumers, tech-savvy yet value-conscious, style-driven yet practical. With this range, Lava is reaffirming its commitment to making cutting-edge technology inclusive, convenient, and widely available.
• The Storm Series embodies unrestrained energy and raw power, built for those who never back down from a challenge. It’s a call to the bold-hearted, the ones who thrive in high-speed environments and demand performance without compromise. Crafted to match the pulse of a restless generation, Storm isn’t just about specs, it’s about a mindset.
• Bold by name, bold by nature; Lava’sBold Seriesis an online-first smartphone series crafted for the unapologetic digital native.Representing this philosophy, the Bold 5G leads with a segment-first 6.67” 3D curved AMOLED display, MediaTek Dimensity 6300 processor, and a 64MP Sony sensor, delivering premium features usually reserved for higher tiers. With Android 14 out of the box, guaranteed upgrades, and no bloatware, the Bold Series is built for those who live online, shop online, and demand more from their smartphone without paying more.
• Yuva Series,Lava’s offering to India’s youth open to witness the smartphone experience to India’s aspiring, first-time smartphone users. With a sharp focus on affordability, everyday reliability, and intuitive design, the YUVA lineup is crafted to ease the transition from feature phones to smartphones. Models like the newly launched Yuva Star 2 represent Lava’s ongoing commitment to offering thoughtfully designed devices that deliver real value to those entering the digital world.

Apart from smartphones, Lava has expanded its footprint into smart accessories, offering a growing range of smartwatches and earbuds designed for the connected Indian consumer. The lineup includes popular models like the Probuds T24 and Probuds T31 in the true wireless segment, and smartwatches such as the Prowatch V1 and Prowatch X, among others. Lava is also a leading brand in the feature phone category, with widely trusted models like the Hero Shakti and A1 Josh continuing to serve millions across India with reliability and value.

Lava is also redefining the consumer experience through segment-first initiatives like ‘Service at Home’ and ‘Demo at Home’, ensuring convenience, transparency, and trust at every step of the consumer journey. Across its smartphone portfolio, Lava offers an absolutely clean Android experience, free from bloatware or ads, backed by a commitment to regular software and security updates. Aligned to its vision of delivering consumer-first experiences, Lava has consistently earned strong feedback for reliability, ease of use, and after-sales support, redefining the standard for what it means to be a truly Indian technology brand.