New Delhi, June 13 2025, India – Medusa Beverages, a leader in crafting innovative and premium beers, has launched a nostalgic and witty campaign ahead of Father’s Day 2025, celebrating the unspoken understanding between a father and his child.
The campaign taps into a uniquely Indian household moment, a daughter sneaking a sip of beer, only to be unknowingly rescued from getting caught by the most unexpected ally: her father.
The film opens with a young woman enjoying a Medusa beer alone in her room at a late hour. As she hears a sound, she hides the empty cans in her dressing table drawer. The next morning, her mother walks in looking for her lost watch and reaches for the very same drawer. The daughter freezes, anticipating the worst. But to her surprise, the drawer is empty. As confusion sets in, the camera pans to her father who steps in and quips with a knowing smile, “Baap baap hi hota hai.” The punchline delivers not only a laugh, but a heartfelt nod to the quiet ways fathers support their children, even in their mischief.
Speaking about the campaign, Gaurav Sehgal, Vice President – Marketing at Medusa Beverages, said, “With this film, we wanted to move beyond clichéd gifting or emotionally heavy narratives and bring something fresh, relatable, and rooted in Indian family dynamics. ‘Baap baap hi hota hai’ isn’t just a line — it’s a cultural truth. Fathers may not always say much, but they show up in unexpected ways. We thought, what better way to express that than through a playful beer moment? It captures the essence of the Medusa brand — fun, familiar, and full of flavour.”
The campaign has been rolled out across Instagram to drive social chatter around Father’s Day. It aims to resonate with urban, young audiences who have grown up navigating traditional expectations and new-age openness within their families.
With this effort, Medusa Beverages continues to build its voice as a content-first, culture-conscious brand. Its storytelling has consistently leaned into youth culture, using humour, relatability, and emotional intelligence, positioning beer not just as a product, but as a medium for connection.
