Mumbai, 4th April 2025: Myprotein, a leading online sports nutrition brand has partnered with Keventers – India’s leading milkshake brand to launch Impact Whey Coffee to celebrate a perfect match of health and taste. The flavour will be available for the consumers on Myprotein’s website and Keventers’ stores.
To celebrate this collaboration, Myprotein engaged with fitness enthusiasts at Keventers’ store in Powai on 26th March 2025. Celebrating fitness and flavour, the brand called out to its consumers to share their thoughts on “perfect match”. Myprotein ambassador Chetan Tambe interacted with the audience whilst sharing his personal fitness routine and introducing the all-new product.
Speaking on the campaign, Sudeshna Saha, Regional Manager – Myprotein India said, “This special campaign celebrates unique matches in the everyday life of our consumers, be it with a person, experience, or health.
“Through this collaboration, we are bringing a health-conscious offering to the coffee lovers who want to indulge whilst sticking to their fitness regime. With the introduction of Keventers Coffee, we have two Keventers flavours, including the popular Chocolate Hazelnut, especially curated for the Indian audience.”
Keventers has been a renowned name in India for their vast range of chocolate and coffee-inspired desserts and milkshakes. The association of the brand with Myprotein will bring a fresh new coffee flavour option across the premium range of the brand.
