Mumbai, February 2025: Transform your hair like never before! Nykaa Naturals launches the Rice Water & Hyaluronic Acid Hair Range, a meticulously crafted 3-step regime designed to cleanse, nourish, and treat your hair for the ultimate glass hair transformation. Rooted in nature’s best-kept secrets and powered by modern science, this range combines the powerful hydration of Rice Water with the moisture-retaining properties of Nature-Derived Hyaluronic Acid, delivering smooth, frizz-free, and glossy hair that’s effortlessly manageable.

Inspired by the global trend of “skinification of hair,” which treats hair with the same nourishing ingredients and care as skincare, this range brings skincare-inspired hydration and nourishment to transform hair into a sleek, glossy masterpiece. Fermented Rice Water, a time-honored beauty secret, strengthens hair, enhances shine, and improves texture with its protein-rich formula while protecting against damage. Paired with nature-derived Hyaluronic Acid, renowned for its deep hydration and smoothing properties, this duo ensures silky, frizz-free, and manageable hair. The fermentation process amplifies their benefits, promoting deeper penetration and lasting hydration.

Engineered as a transformative three-step regime, it delivers frizz-free, smooth, and glass-like hair with ease

• Cleanse: The Rice Water & Hyaluronic Acid Shampoo effectively cleanses while retaining moisture, ensuring a clean yet hydrated scalp and strands.
• Nourish: Followed by the Hair Mask, the range delivers deep nourishment to repair and smoothen hair, enhancing its natural shine and softness.
• Treat: The final step is the Hair Serum, which treats hair with a lightweight, frizz-fighting boost, adding instant gloss and manageability.

The Rice Water & Hyaluronic Acid Hair Range aligns perfectly with the evolving trend of skincare-inspired haircare, taking the desire for “glass skin” and translating it into “glass hair.” Now, anyone can achieve silky, smooth, and frizz-free hair that shines with health and hydration.

Commenting on the launch, Nykaa Spokesperson said,” At Nykaa Naturals, we are committed to bringing innovative and effective solutions that cater to the evolving needs of our consumers. With the launch of the Rice Water & Hyaluronic Acid Hair Range, we’ve taken inspiration from the global trend of skinification of hair to deliver a powerful combination of nature and science. This range is a perfect example of that synergy, offering a transformative experience for anyone looking to achieve hydrated, frizz-free, and glass-like hair. It’s more than just haircare—it’s a ritual designed to deliver visible results and elevate everyday self-care.”