New Delhi, 24 August, 2026: Building on the successful launch of its inaugural flagship store in Bengaluru, Off-White™, the globally renowned luxury fashion brand redefining contemporary style for a new generation, has expanded its presence in India with the opening of its second flagship store in Delhi. The Delhi flagship will be operated by Sparsh India Couture Private Limited, the brand’s franchise partner for North India, in partnership with Brand Concepts Ltd., India’s leading licensee company for luxury and lifestyle fashion brands. The launch marks another milestone in the brand’s strategic growth across the country’s leading fashion destinations.
Located at DLF Promenade, one of Delhi’s most prestigious premium shopping destinations, the flagship store delivers an elevated retail experience inspired by Off-White™’s distinctive design philosophy. Founded by the late Virgil Abloh, Off-White™ is globally recognised for redefining contemporary luxury through its blend of high fashion, street culture, and creative innovation. As one of India’s leading luxury fashion destinations, Delhi provides a natural platform for the brand to engage with a discerning audience that values individuality, creativity, authenticity, and global design. The new flagship further strengthens Off-White™’s commitment to connecting with India’s new generation of luxury consumers seeking culturally relevant and globally recognised fashion experiences. From its signature diagonals and quotation marks to its Milan-based design studio and Italian craftsmanship, the brand has shaped how a generation thinks about luxury, and it is worn by artists, athletes, and cultural figures worldwide.
The Delhi flagship marks a significant milestone in Off-White™’s India journey, bringing the brand’s globally recognised creative vision to one of the country’s most influential luxury fashion markets. Featuring a curated assortment of contemporary apparel, footwear, accessories, and lifestyle products from the brand’s current collections, the store offers consumers an immersive retail experience rooted in Off-White™’s distinctive blend of luxury, street culture, and creative innovation. As the official Off-White™ retail destination in India, the store also provides customers with direct access to the brand’s authentic product offerings, backed by dedicated local service and support, while reinforcing Off-White™’s long-term commitment to strengthening its presence and engagement with India’s growing luxury fashion community.
Commenting on the launch, Mr. Abhinav Kumar, Co-Founder of Brand Concepts Limited, said, “The opening of our Delhi flagship marks an important step in Off-White™’s long-term growth strategy in India. As one of the country’s most influential luxury fashion markets, Delhi provides the ideal platform to strengthen the brand’s presence and engage with a discerning consumer base. This expansion reflects our vision of building a strong and long-term retail network for globally recognised luxury brands across India’s key metropolitan markets.”
Further emphasising the brand’s expansion in India, Mr. Prateek Maheshwari, Managing Director, Brand Concepts Ltd., added, “India’s luxury retail market is evolving rapidly, with consumers increasingly seeking brands that seamlessly blend fashion, culture, and creativity. Delhi has consistently been one of the country’s most influential luxury markets, making it the natural next step in Off-White™’s India journey. As we continue to grow the brand’s presence, our focus remains on creating immersive retail experiences while building meaningful connections with India’s new generation of luxury consumers.”
Ms. Chandni Agarwal, Founder & CMD, Sparsh India Couture Private Limited addded the first Franchise of Off-White™ India: “The opening of Off-White™ first boutique in Northern India at DLF Promenade, Delhi, in partnership with Brand Concepts Limited, marks a significant milestone in the brand’s journey in the country.
With the opening of its Delhi flagship, Off-White™ continues to strengthen its presence across India’s evolving luxury retail landscape, reaffirming its commitment to delivering globally inspired retail experiences while expanding into the country’s most influential fashion destinations.
Store Address: Off-White™ operated by Brand Concepts Ltd., Ground Floor, DLF Promenade, Nelson Mandela Road, Vasant Kunj, New Delhi – 110070
