Bengaluru, Dec 17: Paragon Footwear, one of India’s leading footwear brands, today announced the launch of its next-generation retail store format with the opening of its first outlet at Ramamurthy Nagar, Bangalore. This marks a strategic step to strengthen its direct-to-consumer presence, enhance the in-store shopping experience, and capture the fast-growing Gen Z and young urban consumer segment.
The rollout, starting mid-December 2025, aligns with Paragon’s broader premiumisation and market expansion strategy, aimed at driving higher per-store revenue, enhancing brand equity, and deepening engagement with younger audiences.
The new stores are designed as lifestyle experience hubs, blending comfort, style, and community. This reflects Paragon’s shift from a legacy retail presence to a brand-led experiential ecosystem.
Key features include;
- 1,000 sq. ft. store formats for better footfall management and immersive browsing
- Curated product showcases to drive higher discovery and conversion
- Youth-centric color palette and premium interiors designed for social media appeal
- Premium leather range crafted with emphasis on material quality, refined detailing, and elevated style expression
Speaking on the store opening, Nakhul Joseph, Executive Vice President – Retail, Franchise & Human Resources at Paragon Footwear, said, “We’re reimagining what a footwear store feels like not just a place to shop, but a space that mirrors the energy, individuality, and creativity of today’s youth. Our new retail identity brings together the best of Paragon’s portfolio under one roof from everyday comfort wear to trend-driven sneakers and premium leather styles under Carmicci. Designed to be fresh, inspiring, and easy to explore, these stores reflect our evolution as a brand that listens, adapts, and grows with its customers.”
Alongside Paragon’s core collections, the new retail format will spotlight its portfolio of brands from the House of Paragon Eeken for bold, Gen Z styles, Stimulus for everyday comfort designed for Millennials, and Carmicci for premium leather footwear. Together, these brands address distinct consumer needs and style preferences across segments and price points.
This portfolio strategy is aimed at expanding Paragon’s share in the mid to premium-footwear category, while retaining its stronghold in the value segment. As a key strategic initiative, Paragon is driving its expansion through a franchise led model, supported by a hybrid business framework that reduces partner risk through shared investments and operational support. The model is designed to uphold brand standards and customer experience, while enabling faster scale-up and sustainable market expansion.
The retail expansion comes at a time when Paragon’s outlets continue to gain strong traction, with Stimulus emerging as the top retail contributor at 28%, followed by Eeken at 22% and Carmicci at 12%, demonstrating growing demand across Gen Z fashion, everyday comfort, and premium leather footwear categories.
India’s footwear market is projected to reach 15 billion by 2028, fueled by rising urban consumption and a growing demand for affordable premium products. Paragon’s new retail model is designed as a strategic growth lever to capture this opportunity by accelerating direct-to-consumer revenue contribution, enhancing brand experience parity with global and digital-first competitors, driving higher per-store productivity through curated merchandising, and expanding its footprint in Tier 1 and Tier 2 cities with high-growth potential.
The first set of new-format stores will open across key metros and Tier 1 cities in mid-December 2025, with a wider expansion planned through 2026. These stores will blend physical and digital experiences, serving as a core pillar in Paragon’s omnichannel retail strategy.
