Mumbai,September 26, 2025 — Reloy, India’s leading homeowner loyalty and referral platform, has announced significant momentum this fiscal year, projecting robust sales growth and a clear path to profitability. The company has already surpassed its previous year’s referral-led sales in the first half of FY2025-26—marking a pivotal milestone in its journey to scale and sustainability.
Working with over 40 of India’s top real estate developers, Reloy has built a deeply integrated network of more than 2.2 lakh homeowners, transforming satisfied customers into powerful brand advocates. By enabling developers to nurture long-term relationships with their customers, Reloy is unlocking a high-conversion, trust-led referral sales channel.
Akhil Saraf, Founder & CEO, Reloy, commented: “Developers are beginning to recognise the immense value of existing homebuyers. Our platform helps them foster trust and long-term engagement, turning that trust into sales. Referrals have traditionally been overlooked in favour of direct and broker-led sales, but we’re changing that narrative by creating a system that delivers consistent value to developers and homeowners alike.”
Reloy’s referral model rewards both referrers and new buyers through incentives like cashback, exclusive rewards, and discounts—creating a community-centric ecosystem where customers feel connected and appreciated.
The startup’s clientele includes marquee names such as Godrej Properties, DLF, M3M India, Shapoorji Pallonji Real Estate, House of Hiranandani, Embassy Group, Mahindra Lifespaces, K Raheja Corp, Brigade Group, Rohan Builders, L&T Realty, Smartworld India, JP Infra, Ajmera Realty, BPTP, and others.
Beyond referrals, Reloy is expanding its ecosystem by partnering with ancillary brands—including smart home providers, interior design firms, home loan platforms, and rental services—delivering integrated convenience and value across the entire homeowner journey.
At the heart of Reloy’s innovation is its proprietary ConnectRE 4.0 platform, powered by advanced AI. This tech backbone enables hyper-personalised experiences at every stage—from booking and onboarding to after-sales engagement—redefining customer loyalty in the real estate sector.
As it scales, Reloy is setting new benchmarks in how the real estate industry approaches customer engagement, loyalty, and community-driven sales, while helping developers build trust and long-term value with every home sold.
