Prayagraj, 13 February 2025: Radio City, India’s leading radio network proudly launched their ‘Studio on wheels’ initiative in Prayagraj. Honourable Cabinet Minister A.K. Sharma, Mayor of Prayagraj, Commissioner of Nagar Nigam and UP’s State Minister for Urban Development and Energy ceremoniously flagged off this initiative reinforcing their commitment to a cleaner and greener Mahakumbh. The innovative mobile studio has commenced its travel within the city, delivering on-air, on-ground, and digital experiences to listeners and will continue throughout the entire duration of the largest human gathering in the world.

As the exclusive radio partner for this monumental event, Radio City’s mobile studio, also known as the ‘Swachata Rath,’ will champion environmental responsibility by distributing eco-friendly, non-plastic bags to devotees while spreading the message of cleanliness and sustainability.

Mr. Ashit Kukian, CEO, Radio City said, “At Radio City, we think that only with innovation can we drive change and promote a cause. Our Studio on Wheels initiative aims to capture the grandeur of Mahakumbh Mela as well as raise awareness regarding sustainable living, city hygiene and set a tone amongst millions of attendees to ensure environmentally friendly practices are followed for a greener future. Along with Nagar Nigam Prayagraj, we are determined to make this experience into a mindful celebration of religious devotion, cultural unity and spiritual rejuvenation.”

Mr. A.K. Sharma, Cabinet Minister, Urban Development and Energy Department, Government of Uttar Pradesh said, “Cleanliness is not just a responsibility but a resolution that we should take to make our cities and society clean and beautiful. The aim of the ‘Swachhata Rath’ campaign during Kumbh Mela 2025 is not only to keep the Mela area clean but also to make people aware that cleanliness is an integral part of our lives. Nagar Nigam Prayagraj is fully committed to this initiative and we appeal to all citizens to play an active role in this cleanliness mission. Let us together take the ‘Swachhata Rath’ towards success and lay the foundation of a clean, healthy and aware society.”