New Delhi, Dec 13:- Rungta Tea, one of India’s leading regional tea brands, celebrates 24 years of operations with a rare achievement in FMCG distribution – they have maintained a 92% retention rate of its distributor network since launching operations. A retention rate, the company says is unusual in India’s fast-moving consumer goods sector.
Headquarters in Delhi since 2004-05, the company currently operates across North and East India with the same distributor partners it signed at inception.
“Quality, commitment, and relationships – these three principals have guided every decision for 24 years,” said Girjesh Rungta, Founder and Managing Director of Rungta Tea. “We approach all distributors as if we approach family, not channels. When you’ve sat in the distributor’s chair yourself, you understand their challenges before they even voice them.”
The company plans to accelerate expansion over the next two years, targeting growth rates that would match its 24-year trajectory, according to Mr. Rungta. He cited existing infrastructure capacity as a key enabler.
“The work we accomplished in 24 years will be replicated in the next two years,” Mr. Rungta stated. “Our infrastructure is built for companies five times our current size. We’re not building for today, we’re prepared for ten years ahead.”
Rungta Tea, operates a manufacturing facility in Siliguri with family oversight of quality control processes. The company reports testing approximately 2,000 tea samples to approve 15-20 for its premium product lines.
Known primarily through its flagship Real Gold brand, the company has expanded from its Bihar origins to serve markets in Rajasthan, Uttar Pradesh, Uttarakhand, Jharkhand and Delhi NCR. Rajasthan has shown strong uptake for the company’s premium offerings, Mr. Rungta said.
“The business model relies on transparency and zero-cash transactions,” Mr. Rungta said. “When distributors trust the business practices, retention follows.”
