This season, Nykaa, India’s leading beauty and lifestyle destination, is dialing up the nostalgia with its latest Nykaa’s Pink Love Sale campaign, featuring Bollywood’s breakout star, Sharvari as the Face of their campaign. Bringing the ultimate Galentine’s Day celebration to life, the campaign takes you straight back to the fabulous 2000s.
Set in a dreamy, 2000s-inspired backdrop, the campaign captures Sharvari exuding charm in fur, bows, and all the iconic aesthetics of the era. The film kicks off with her cheeky declaration, “I’m late, but it was worth it!” as she revels in the joy of getting ready with her girlfriends and stocking up on her favorite beauty must-haves, like blushes, serums, and sunscreens, during the Nykaa Pink Love Sale.
With her rising star power, Sharvari has captured the hearts of audiences across the country, making her the perfect face for a campaign that celebrates embracing your glow and creating unforgettable moments with your besties. But that’s not all, there’s more brewing between Nykaa and Sharvari, and you won’t want to miss it. Keep your eyes peeled for what’s coming next!
Adding to the charm of this digital campaign, two films have been created—one focusing on the Pink Love Sale and the other bringing alive the Galentine’s Day spirit. The shoot saw an exciting lineup of creative minds.
