Siddhartha Bansal is cherished for its joyful expression, intricate craftsmanship, and bohemian spirit that honours individuality. The brand’s ideology revolves around “Happy clothing for a bohemian soul,” with a mission to express individualism through every outfit and a vision to take India’s craft, storytelling, and lesser-known traditions global. Engineered prints, super delicate details, and intricate hand embroideries with unique colour combinations define the label’s signature aesthetic.
Marking a momentous milestone, the brand unveils its flagship store at The Dhanmill, New Delhi. A bold and incredible space, the store is inspired by Bansal’s childhood home, bringing nostalgia and modern luxury together. From custom-designed paisley-shaped love seats to interactive window displays, every element images his signature aesthetic. “I wanted to create more than just a retail space; it’s an extension of my world, filled with creativity, colour, and happiness,” shares Siddhartha Bansal.
The store launch coincides with the introduction of EKAM – The Pursuit of Oneness, a collection that explores unity and self-discovery through the lens of cultural exchange. Inspired by the Silk Route, EKAM encapsulates the beauty of diverse traditions with motifs of Sufi dancers, paisleys, and Indian and Oriental textile influences. The collection’s signature jewel tones represent the seven chakras, symbolizing harmony, while intricate hand embroidery, gold threadwork, and mirror embellishments add depth and opulence. Velvet trims sculpt silhouettes, harmonizing elements of light and shadow.
From flowing kaftans and draped skirts to structured, statement silhouettes, EKAM is crafted for the free-spirited soul who values individuality. With size customizations available, the collection guarantees a perfect fit for those who appreciate wearable art. The retail prices start at INR 24,000 and go up to INR 1,60,000.
EKAM brings to life the soul of the brand – LOVE FOR INDIA, JOYFUL EXPRESSION, BOHEMIAN SPIRIT, INDIVIDUALISM, HUMOR, ELEMENT OF SURPRISE, ONE WORLD, and the belief that WE ALL ARE ONE.
