Bengaluru, 30th December 2024: Sonata, India’s leading watch brand, unveils the sixth edition of its iconic Sleek series – the Sleek Collection. This latest launch is a testament to Sonata’s commitment to redefining elegance and innovation, introducing the slimmest men’s watchcase in its history. With its bold new identity and meticulously crafted lineup, the collection embodies minimalist sophistication, perfectly tailored for the discerning tastes of contemporary young professionals. Designed to resonate with urban and suburban trendsetters at the cusp of their professional aspirations, the Sleek Collection marries timeless design with modern sensibilities.

Industry reports reveal a growing preference among Indians for mid-priced watches that deliver both style and value. Sonata’s new Sleek Collection is designed to meet this demand, offering a blend of chic aesthetics and affordability. With its ultra-slim 6.05 mm profile with dish constructed bottom that makes it great for the wrist fitment and versatile options in metal, leather, and mesh straps, the collection seamlessly complements the dynamic lifestyles of young millennials and Gen Z navigating professional and social spaces. Striking the perfect balance between elegance and practicality, this collection reaffirms Sonata’s commitment to evolving with the aspirations of the new-age professional, making it a go-to brand for trend-savvy individuals.

Speaking on the new collection, Mr. Prateek Gupta, Head of Brand – Sonata, said, “With the launch of the new Sleek Collection, we’re taking another big step forward in Sonata’s journey of innovation and excellence. This collection is designed to meet the evolving preferences of today’s professionals, offering the perfect balance of style and practicality. At Sonata, we’re focused on creating watches that not only enhance personal style but also fit seamlessly into the fast-paced lives of our customers.”