Steelage Utsavam’ campaign launched across 100 cities in India to promote BIS certified products for jewellers
Mangaluru, 11th Aug 2025: Gunnebo, a global leader in physical security solutions, has been serving the Indian customers for more than 90 years through prominent brands like Steelage and Chubbsafes. From August 1st to 14th the organization launched its flagship campaign, ‘Steelage Utsavam’ with the aim of spreading awareness about BIS standards as well as BIS certified safes, strong-room doors and vaults amongst jewellers. This campaign will cover more than 100 cities, making it one of the largest on-ground initiatives in the physical security solutions industry.
The aim of ‘Steelage Utsavam’ is to educate jewellers on the importance of using BIS-certified security products, and to help end-users choose the right safes, vaults and high-security locks for their jewellery outlets.
As part of the nationwide ‘Steelage Utsavam’ campaign, the event was held on 9 Aug in Mangaluru, supported by Gunnebo’s channel partner. The event featured live demonstrations, expert-led discussions, and interactive sessions to help jewellers understand the role of certified products in enhancing business security. To boost visibility and engagement, the activity was supported with on-ground brand activations, specially designed product vans, along with product showcase across brand stores in major cities.
Speaking on the campaign, Anirban Mukhuti, Head of Marketing & Product Management, Asia, Gunnebo Safe Storage, said: “Steelage Utsavam is a pan-India drive to connect with India’s jewellers’ fraternity and build awareness about BIS certified security solutions. An on-ground campaign of this scale is the first of its kind in the physical security solutions industry. We are achieving this with active support from all our channel partners and intend to reach out to jewellers in every prominent town of India.”
In the coming days, ‘Steelage Utsavam’ will cover major towns across all regions of India bringing BIS-certified security solutions closer to business communities nationwide.
