Sundaram Finance partners with Citroen to enhance retail finance accessibility

Sundaram Finance

L TO R – Mr. Sundar N, Regional Product Head- Auto – Sundaram Finance Limited. Mr. Balachander Gopinath, National Head- Auto – Sundaram Finance Limited, Mr. Shishir Mishra, Business Head & Director- Strategic Partnerships and Institutional Business – Stellantis India and Mr. Ravi Batra, Head- Finance & Insurance – Stellantis India

Strategic alliance to offer tailored financial solutions across Tier 2 and Tier 3 markets

Chennai, 11th November 2025: Sundaram Finance Ltd, one of India’s most respected financial institutions, has announced a strategic partnership with Citroën India to strengthen its retail finance ecosystem. This collaboration is part of Citroën’s ‘Citroën 2.0 – Shift into the New’ strategy, aimed at delivering seamless and customer-centric ownership experiences. With Sundaram Finance’s deep-rooted presence and long-standing relationships across Tier 2 and Tier 3 cities, the customers will benefit from:

· Competitive interest rates

· Simplified loan processing

· Personalised finance schemes tailored to diverse customer needs

Commenting on the partnership, Mr. Balachander Gopinath, National Head- Auto, Sundaram Finance Ltd added, “We are delighted to collaborate with Citroën India to help more customers realise their dream of owning a car. Our extensive branch network and commitment to excellent service will ensure a smooth and affordable purchase experience for all our customers, especially in emerging markets.”

Mr. Shishir Mishra, Business Head & Director, Stellantis India added, “We’re proud to partner with Sundaram Finance, a name synonymous with trust and reliability. Their strong regional presence and customer-first approach align perfectly with our mission to make Citroën vehicles more accessible across India.”

This partnership reinforces Sundaram Finance Ltd.’s commitment to delivering customer service excellence throughout the vehicle ownership journey.

About

At NexGen Consulting, we specialize in strategic media planning that helps brands secure the best possible coverage—across both digital and print media. With a focus on visibility, credibility, and audience engagement, we ensure your message reaches the right people, at the right time, through the right platforms.

As a results-driven media consulting agency, we work closely with businesses, startups, and professionals to build strong media presence and brand authority. Whether you need features in top publications, digital news coverage, influencer reach, or targeted content placement, our team ensures maximum impact with smart, data-backed planning.