New Delhi, Feb 19: Taste of Brasil 2026, an international food and culinary initiative led by ApexBrasil, the Brazilian Trade and Investment Promotion Agency, officially launched today in New Delhi. The initiative will also be introduced in Mumbai on 23 February 2026.
The New Delhi launch was attended by Mr. Jorge Viana, President of ApexBrasil; Mr. Paulo Teixeira, Honourable Minister of Rural Development and Family Farming of Brazil; and Mr. Marcio Elias, Honourable Vice Minister of Development, Industry, Commerce and Services of Brazil, along with other key industry stakeholders, importers, distributors, retailers, chefs, and members of the media.
The campaign focuses on building awareness, encouraging product trials, and strengthening trade and consumer engagement through immersive retail experiences and culinary storytelling for Brazilian food products in India.
Brazil known for its rich biodiversity and fertile landscapes, produces some of the world’s most nutritious nuts, fruits, and superfoods. From the Amazon rainforest to tropical orchards, Brazilian foods offer exceptional taste, nutrition, and versatility for modern lifestyles.
Taste of Brasil 2026 spotlights a curated selection of high-quality Brazilian products including Brazil Nuts, Brazil Nut Milk, Açaí Pulp, Açaí Powder, Tahiti Limes, and Exotic Frozen plant-based meals. These offerings reflect Brazil’s global leadership in biodiversity-driven agriculture and its strong reputation for quality, safety, and sustainability.
Ingredients such as Brazil nuts and açaí have gained worldwide popularity for their health benefits and adaptability across cuisines. As Indian consumers increasingly seek plant-based nutrition, functional foods, and globally inspired flavours, Brazilian products offer a natural and exciting fit within Indian consumers’ evolving food preferences.
Speaking on the occasion, Mr. Jorge Viana, President of ApexBrasil, said,
“India represents a dynamic and fast-growing market with a sophisticated and increasingly health-conscious consumer base. Through Taste of Brasil 2026, we are proud to present the diversity, quality, and sustainability of Brazilian food products. This initiative is not only about promoting exports; it is about building long-term partnerships, promoting sustainability and innovation in food, and strengthening the bridge between Brazilian producers and Indian consumers.”
Adding to this, His Excellency José Mauro da Fonseca Costa Couto Consul General of Brazil in Mumbai remarked, “Brazil and India share strong diplomatic and economic relations rooted in mutual respect and cooperation. The launch of Taste of Brasil 2026 in both New Delhi and Mumbai reflects our commitment to deepening agri-food trade and enhancing people-to-people connections through culinary exchange. We see tremendous potential for collaboration across retail, hospitality, and food processing sectors.
Looking ahead, ApexBrasil aims to strengthen trade ties between Brazil and India by expanding market access, boosting retail presence, and encouraging culinary innovation. With rising demand for sustainable, plant-based, and globally inspired foods, Taste of Brasil 2026 sets the foundation for long-term partnerships and a stronger Brazilian food footprint in India.
