Tata Consumer Products Strengthens RTD Coffee Line with Launch of Tata Coffee Grand Cold Coffee

Tata Consumer Products

11th October 2024: New Delhi, Delhi, India Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella is proud to announce the launch of Tata Coffee Grand Cold Coffee. The new launch offers consumers a rich, creamy cold coffee experience in three internationally inspired flavors: Swiss Caramel, French Vanilla, and Belgian Chocolate.

Inspired by the world’s finest coffee traditions, Tata Coffee Grand Cold Coffee brings together indulgent flavors with premium ingredients, delivering a luxurious on-the-go coffee experience. Each sip is designed to transport coffee lovers to a new realm of refreshment and delight.

With this launch, Tata Consumer Products aims to offer something beyond the ordinary—a unique, international cold coffee experience in a convenient and affordable format. Available in a sleek, easy-to-carry 180 ml can, each variant is priced at just Rs. 70/- (MRP incl. of all taxes), making it an accessible treat for consumers who want to enjoy exotic coffee experiences anytime, anywhere.

The three distinctive flavours—Swiss Caramel, French Vanilla, and Belgian Chocolate—set a new benchmark in the Tata Consumer Products cold coffee category, bringing international flair to the Indian market. With Exotic Flavours, International Imagery, and Tata Equity, the Tata Coffee Grand Cold Coffee range promises to redefine cold coffee consumption in India. It perfectly balances taste, quality, and affordability, making it a must-try for coffee lovers nationwide.

Tata Coffee Grand Cold Coffee will be available at leading retail outlets and online platforms across the country, giving coffee enthusiasts an opportunity to explore these indulgent flavours with every sip.

About

At NexGen Consulting, we specialize in strategic media planning that helps brands secure the best possible coverage—across both digital and print media. With a focus on visibility, credibility, and audience engagement, we ensure your message reaches the right people, at the right time, through the right platforms.

As a results-driven media consulting agency, we work closely with businesses, startups, and professionals to build strong media presence and brand authority. Whether you need features in top publications, digital news coverage, influencer reach, or targeted content placement, our team ensures maximum impact with smart, data-backed planning.