Timex Collaborates With Sony Pictures Animation’s “GOAT” As Official “Greatest Of All Timekeepers,” Reinforcing That Greatness Isn’t Given, It’s Earned Over Time
Mar 09th: Timex®, the global watchmaker that has measured the pulse of culture for more than 170 years, announced a powerful promotional collaboration with Sony Pictures Animation’s upcoming feature film, GOAT, which released in Indian cinemas on February 20, 2026, in English and Hindi. An original animated action-comedy set in an all-animal world, the film celebrates the underdog spirit in all of us, a message Timex has long embodied through its enduring heritage as the “Greatest Of All Timekeepers.”
Greatness is rarely a sprint; it is a marathon measured in seconds, minutes, and hours of unseen work. In GOAT, the film’s protagonist, a small goat named Will, fights to prove that “Smalls Can Ball.” Timex is proud to celebrate the time it takes to turn potential into legacy, and its watches serve as a reminder that greatness is earned moment by moment, grind by grind, and that real victories are built over time.
Mr. Deepak Chhabra, Managing Director, Timex Group India Limited, said, “GOAT is all about backing yourself early, putting in the hours, and turning raw potential into something real. That mindset has powered Timex for over 170 years, and this collaboration brings it to life in a way that is bold, playful, and truly represents us- Greatest of All Timekeepers. We’re excited to be associated with the film’s release in India, as its message strongly reflects our journey and helps us connect meaningfully with audiences across the country.”
Shony Panjikaran, General Manager and Head of Sony Pictures Releasing International ( SPRI), India said, “GOAT is a story about heart, resilience, and the belief that greatness is built over time, not handed out overnight. Timex’s legacy perfectly reflects that spirit, having measured the moments that shape achievement for generations. Together, we’re proud to bring audiences a collaboration that not only entertains but also inspires them to embrace their own journey toward greatness.”
As Sony Pictures Animation inspires and entertains audiences worldwide with GOAT, Timex continues its legacy of championing those who put in the work when no one is watching and celebrating the moments, big and small, that shape greatness. Greatness is not a destination reserved for a few; it is a path shaped one meaningful moment at a time.
