Gurugram, 15th July 2025 – Toaster INSEA is proud to announce its recognition as the 4th leading creative agency in India, as declared by the prestigious MMA Smarties Awards, in partnership with WARC. This notable achievement places Toaster among the most innovative and impactful agencies in the country, reinforcing its reputation for creative excellence and strategic brand communications.
Founded in 2015 as the India arm of the international creative agency Toaster, the Gurgaon-based team began with a focus on digital campaigns for Google, setting new benchmarks for creativity and efficiency in the digital-first era. Over the years, Toaster INSEA has diversified its portfolio significantly, now serving a dynamic roster of clients including Snapchat, Myntra, YouTube, Nykaa, Tinder, Netflix, Subway, Jio, Tira, and Amazon Prime Video. The agency’s expansion spans multiple sectors, such as food & beverage, telecom, e-commerce, and financial services, enabling it to deliver holistic creative solutions tailored to the evolving needs of India’s leading brands.
A key driver of Toaster INSEA’s success is its in-house content studio, which produces branded content, IPs, and AI-generated films in collaboration with leading production partners. This initiative underscores the agency’s commitment to pushing creative boundaries and integrating emerging technologies into its storytelling and campaign strategies.
The recognition by MMA Smarties is a testament to Toaster INSEA’s relentless pursuit of creativity, innovation, and client success. “To be consistently named among India’s top creative agencies by the MMA Smarties is a huge honor,” said Bhawika Chhabra, Managing Director, Toaster INSEA. “This achievement isn’t just about our team’s passion and dedication; it’s a powerful validation of our creative-first thinking and the deep partnerships we forge with our clients.”
Ira G, Chief Creative Officer, Toaster INSEA, added, “Creativity, for us, isn’t just about bold ideas; it’s about a culture of fearless exploration and genuine collaboration. We empower our teams to push boundaries, to challenge the conventional, and to find the authentic voice for every brand. It’s in this vibrant, supportive environment that truly impactful and memorable work is born—and that reflects in our latest ranking.”
Some of the recent campaigns that Toaster has worked on include Snapchat’s first-ever OOH campaign in India and YouTube’s inaugural creator-to-creator-led campaign for its Shopping product.
As Toaster INSEA continues to grow, its mission remains clear: to create impactful work that drives results, inspires audiences, and shapes the future of brand communications in India.
