Hyderabad, Mar 25: In a departure from conventional automotive showcases, TVS Motor Company hosted the TVS X Collectors’ Soirée. The evening positioned mobility within the larger context of design, culture, and craft. The event unveiled three one-of-one custom TVS X creations, developed in collaboration with designer Manoviraj Khosla. The focus moved beyond performance and specifications, instead exploring how a mobility platform can serve as a canvas for cultural storytelling. This marks the first of a series of such curated experiences, forming part of a larger vision to take India’s art and cultural narratives forward through the TVS X as a design canvas. Bengaluru, central to TVS Motor Company’s EV journey, provides a meaningful launchpad for this initiative, while Karnataka’s rich heritage and architectural legacy make it a natural canvas for storytelling through design.
Each custom TVS X draws from Karnataka’s rich artistic heritage. Inspirations range from the architecture of Hampi, the erstwhile capital of the Vijayanagara Empire, to Channapatna’s traditional craft and the grandeur of Mysuru’s royalty. These influences are interpreted through a contemporary design lens, resulting in collectible pieces that seamlessly bridge regional identity with modern aesthetics and engineering.
Speaking at the event, Gaurav Gupta, President – India Two Wheeler Business, TVS Motor Company, said: “Progress without culture is incomplete. With TVS X, we’re bringing Indian art and architectural heritage into a contemporary form, and the first chapter in Karnataka, marks the start of a larger journey across India. We’re using TVS X as a canvas to reinterpret India’s art & cultural heritage, where ownership becomes participation in sustaining it and draws inspiration from it.”
Present at the event was celebrity fashion designer Manoviraj Khosla, who collaborated on the three TVS X designs along with bespoke merchandise for collectors. Based in Bengaluru and known for his work across fashion circuits and annual fashion week showcases, he brought a unique creative lens to the collaboration, treating the TVS X as a moving canvas that blends design, form, and storytelling.
The evening also highlighted the role of craft in today’s evolving design landscape. Mala Dhawan, Founder of A Hundred Hands, a non-profit organisation working with artisan communities across Karnataka, emphasised the importance of enabling access and visibility for artisans, while ensuring fair value for their work.
Proceeds from the collectors’ auction were directed towards A Hundred Hands, reinforcing the initiative’s focus on supporting sustainable livelihoods while preserving traditional craft practices.
For TVS Motor Company, the soirée signals a broader shift. Mobility platforms are evolving beyond utility to engage with culture, art, and lifestyle. By positioning the TVS X as a design canvas, the brand is exploring how technology and tradition can intersect in meaningful ways.
Present at the event, Manoviraj Khosla added, “Design here was integral from the start, transforming the TVS X into a moving canvas that brings together material, form, and narrative.”
Mala Dhawan added, “This initiative goes beyond ownership, supporting artisans by creating meaningful value and connecting craftsmanship with the right audience.”
The TVS X Collectors’ Soirée reflects how products are being redefined—not just as functional objects, but as carriers of identity, narrative, and cultural value.
