National, August 14, 2025: In a bold push to fuse product innovation with high-impact brand experiences, Vaseline India has launched Vaseline Cloud Soft Light Moisturiser, a light and airy face moisturiser through a first-of-its-kind #LaunchInTheClouds activation.
Held at Skydive Dubai, the high-altitude launch event saw a curated group of digital creators experience the product’s “cloud-like” texture right in the middle of the clouds, reinforcing the moisturiser’s core benefit of lightness without compromising on hydration. Creators including Ruhee Dosani, Agasthya Shah, Richi Shah, Nagma Mirajkar, Funcho Radhika Sharma and Shreemayi Reddy were part of the activation, sharing live reactions and exclusive behind-the-scenes glimpses with their audiences.
Post-dive, influencers were hosted at a specially curated Cloud Soft Sensory Lounge at Le Royal Meridien, Dubai, featuring immersive zones such as a texture lab, fragrance bar, charm stations, and experience-led product displays – bridging science with sensorial engagement.
Watch the campaign film here – https://www.instagram.com/p/DNSICXKI8B4/?hl=en
Speaking about the launch, Pratik Ved, Vice President & Head – Skin Care, Hindustan Unilever, said, “This launch being Vaseline’s entry into face moisturizing we had to ensure it was a blend of brand’s trusted moisturising heritage and modern sensorial technology. Consumers today are seeking more than just efficacy from their skincare – they’re looking for products that feel sensorially delightful, seamlessly fit into their daily routines and reflect the elevated standards they hold. With Cloud Soft, we have delivered a breakthrough moisturiser that combines intense hydration with an incredibly lightweight texture. This launch was designed to reflect that very promise, to create a moment that’s as memorable and uplifting as the product itself.”
The campaign offered a visual metaphor for the product’s sensory profile. With Cloud Soft, Vaseline India continues to expand its product offerings in the face moisturiser segment, driven by insights around evolving consumer preferences for lightweight yet effective skincare.
