2nd September, Raipur: Apparel Group, the powerhouse behind many global fashion and lifestyle brands in India, announces the launch of a new Victoria’s Secret Beauty Assortment Store at ZORA Mall, Raipur. This marks Victoria’s Secret’s 15th store in India and its 10th Beauty Assortment (BA), reinforcing the brand’s growing footprint in the country.
Strategically located at UG-09, ZORA Mall, the store spans 1,248 sq. ft. and offers an elevated shopping experience tailored to the evolving preferences of Indian consumers.
Curated with elegance and functionality, the store features Victoria’s Secret’s signature range of fragrances, body mists, lotions, accessories, and the much-loved pajama sets. Though primarily a beauty concept store, it will also showcase a select assortment of bralettes and panties, giving shoppers a glimpse into the brand’s iconic lingerie offerings.
Speaking on the occasion, Mr. Tushar Ved, President of Apparel Group India, shared, “Marking another step forward in our vision to expand meaningful and relevant retail experiences across India. Victoria’s Secret has built an emotional connection with women globally, and we’re thrilled to bring this experience to Raipur, it’s a destination where customers can explore self-care, beauty, and comfort under one roof.”
Mr. Abhishek Bajpai, CEO of Apparel Group India, added, “Raipur represents an important market in our India growth strategy, with its rising urban lifestyle and expanding appetite for international brands. With this opening, we continue to bring elevated, experience-driven retail to tier-II cities, empowering consumers with access to the best of global beauty and lifestyle.”
Curated to cater to a modern lifestyle, this store launch reaffirms Victoria’s Secret’s continued commitment to growing its presence in India, bringing best-in-class global products to the Indian market with a strong focus on accessibility and experience.
