August 21, Mumbai: This Independence Day, HUL’s Vim tapped into the pride of India’s cleanest cities in a whole new way, partnering with Reliance Smart Bazaar to roll out a high-impact shopper campaign. As part of the Full Paisa Vasool Sale celebrations, the entrance of one of the key malls in Mumbai featured ‘incorrect’ billboards that caught shoppers’ attention. The twist came when they looked down to see the correct reflection on the ground, revealing exclusive offers on Vim Ultrapro Floor Cleaner and reinforcing the brand’s call for cleaner homes as a foundation for a cleaner India.
Srinandan Sundaram, Home Care General Manager for Hindustan Unilever, said, “Independence Day is a time to celebrate our nation’s progress, and cleanliness is an integral part of that journey. Along these lines, Vim has recently launched the Vim Ultrapro Floor Cleaner range with patented biodegradable polymer technology + probiotic actives, delivering deep cleaning and enhanced performance. This campaign brings alive the message that building a cleaner India begins at home, while offering shoppers a memorable and rewarding brand experience during the festive season.”
Vim Floor Cleaners are designed to deliver advanced, high-performance cleaning for Indian homes. Specially formulated to remove 100% of tough stains from floors with exotic, long-lasting fragrances that last up to 4 hours, the range ensures floors that are spotlessly clean and fresh with every use. Powered by patented biodegradable polymer technology and probiotic actives, it offers deep cleaning and enhanced performance, underscoring Vim’s commitment to innovation in home care that helps make the lives of our consumers better every day.
The Independence Day campaign engaged thousands of shoppers at the participating Reliance SMART Bazaar Nexus Mall, Seawoods combining creative OOH billboards, on-ground reflections, and point-of-sale offers. By tying in with national pride and civic responsibility, HUL is solidifying its support for cleaner homes and communities, bridging the gap between personal hygiene and collective progress.
