Category: Business

  • Coal Stocks Rise, Supply Measures Strengthen India’s Energy Security

    NEW DELHI, March 20: Coal continues to play a critical role in ensuring India’s energy security, even as the country expands its renewable energy capacity, with production and stock levels remaining aligned with rising demand.

    According to the Ministry of Coal, coal remains essential for providing reliable baseload power and supporting key industries such as steel and cement, which are central to economic growth.

    Coal production is being maintained to match consumer demand, with adequate stocks being built up at mine sites. Officials said this has been supported by efficient transportation, particularly through the rail network.

    Coal Stocks Rise, Supply Measures Strengthen India’s Energy Security

     

    At Coal India Limited, pithead coal stock has increased from 106.78 million tonnes (MT) as on April 1, 2025, to about 125.54 MT as of March 18, 2026. Additional stocks include around 5.75 MT at Singareni Collieries Company Limited mines, 15.75 MT at captive and commercial mines, about 12 MT in transit, and 5.49 MT at ports and sidings.

    This is in addition to approximately 53.41 MT of coal available at thermal power plants, sufficient for nearly 23 days at current consumption levels.

    To ensure steady supply to all consumer segments, including small and medium industries, Coal India Limited has scheduled 29 e-auctions in March 2026, offering about 23.56 MT of coal. Of these, five auctions conducted since March 12 have seen 31.96 lakh tonnes booked against 73.1 lakh tonnes offered.

    The company is also facilitating coal supply through State Nominated Agencies (SNAs) and coordinating with state governments to meet additional requirements and prevent shortages.

    Officials said the government remains committed to ensuring reliable coal availability through policy support, monitoring, and stakeholder coordination, with the aim of meeting growing energy needs and supporting the vision of a developed India by 2047.

  • Gas Supply Boost Lifts Urea Output by 23%, Strengthens Fertilizer Stocks Ahead of Kharif

    NEW DELHI, March 20: The Government has increased natural gas supplies to urea plants, leading to a 23 per cent rise in domestic urea production and improving fertilizer availability ahead of the Kharif 2026 season.

    Amid recent developments in West Asia, the Department of Fertilizers has implemented a multi-pronged strategy combining higher domestic production and global procurement to safeguard supplies for farmers.

    Gas Supply Boost Lifts Urea Output by 23%, Strengthens Fertilizer Stocks Ahead of Kharif

    Through bidding conducted by the Empowered Pool Management Committee (EPMC), the government secured an additional 7.31 MMSCMD of natural gas on a spot basis. This has raised total gas supply to urea plants from 32 MMSCMD to 39.31 MMSCMD.

    With increased gas availability, domestic urea production is projected to rise from 54,500 metric tonnes per day to 67,000 metric tonnes per day. Gas supply now meets 76 per cent of the plants’ average requirement, compared to 62 per cent earlier.

    Fertilizer stock levels have also improved significantly. Urea stocks currently stand at 61.14 lakh metric tonnes, up from 55.22 lakh metric tonnes in the same period last year.

    Stocks of Di-Ammonium Phosphate (DAP) have more than doubled to 24.24 lakh metric tonnes, providing a strong buffer for the upcoming sowing season.

    Officials said the measures are aimed at insulating Indian agriculture from global supply disruptions while ensuring adequate and timely fertilizer availability for farmers.

  • Rs.200-Crore Banana Cluster Approved for Jalgaon, Chouhan Urges Shift to Natural Farming

    JALGAON (MAHARASHTRA), March 20: Shivraj Singh Chouhan on Thursday announced the approval of a ₹200-crore ‘Banana Cluster’ project in Jalgaon, aimed at strengthening agricultural infrastructure and enhancing farmers’ income.

    Interacting with banana cultivators in Jalgaon on the occasion of Gudi Padwa, the minister reiterated the Centre’s commitment to the development of the agriculture and horticulture sectors. He described Jalgaon, part of the Khandesh region, as a key hub for banana production in the country.

    The proposed cluster will include facilities such as Good Agricultural Practices (GAP), mechanisation, bio-control measures, fruit covering, pre-cooling units, cold storage, ripening chambers, refrigerated transport, processing, and export infrastructure. Financial support for these components will be provided under the Mission for Integrated Development of Horticulture and the Agriculture Infrastructure Fund.

    Chouhan expressed concern over the disparity between farm-gate prices and retail prices in urban markets, noting that farmers often receive low returns while consumers pay significantly higher prices. He said both the Centre and state governments are working to develop mechanisms to ensure fair pricing for farmers.

    Highlighting challenges in procuring perishable crops like bananas under the Minimum Support Price (MSP) system, the minister said the government is exploring alternative compensation models. These would provide financial support to farmers when market prices fall below cost or a pre-determined benchmark, similar to pilot initiatives undertaken for crops such as chillies and mangoes under the PM-AASHA.

    The minister also raised concerns about the excessive use of chemical fertilisers and pesticides, warning that it is adversely affecting soil health and reducing organic carbon levels. He urged farmers to adopt natural farming practices, starting on a small scale, and expressed confidence that such methods can sustain productivity while improving soil quality.

    Chouhan said a comprehensive roadmap will be prepared to address farmers’ concerns and suggestions. He added that efforts will be made to enhance the global recognition of Jalgaon’s bananas while ensuring long-term sustainability and prosperity for farmers.

  • JobElephant Recognized for Innovation in Job Advertising and Excellence in Client Success

    SAN DIEGO, Calif. March 20, 2026 – JobElephant, a leading recruitment advertising technology company, has been named a finalist in two categories of The Digital Job Advertising Excellence Awards (DJAx Awards). The company earned recognition in the Excellence in Client Success and Support – Niche Job Advertiser category and the Innovation in Job Advertising – Supplier category, with winners to be announced on May 14 at the awards ceremony in London.

    “Being named a finalist demonstrates how we’ve successfully balanced innovation with service excellence,” said Michael Ang, CEO of JobElephant. “These nominations reflect our commitment to delivering solutions that not only advance the industry but also drive measurable results for our clients.”

    The DJAx Awards maintain rigorous judging standards that make finalist status a significant industry achievement. Each entry undergoes independent evaluation by at least three expert judges drawn from seasoned job board leaders, digital recruitment innovators, and senior industry practitioners who score submissions using consistent criteria and weighted scoring matrices. Judges work independently to prevent bias and cannot assess categories where they have existing business relationships with entrants. Only entries meeting minimum benchmark scores advance to the shortlist.

    The Innovation recognition highlights JobElephant’s solutions that address the fragmentation of recruitment technology where job boards operate independently from applicant tracking systems, creating inefficiencies that cost organizations time, money, and top candidates. JobElephant introduced Surus for Applicant Tracking System (ATS) integration and JobStats, a real-time Business Intelligence (BI) dashboard that tracks performance from view to hire. JobStats connects Apptrkr and Surus data in Microsoft Power BI, giving customizable, shareable dashboards across recruiting teams. This technology provides transparency and end-to-end visibility into the hiring funnel, enabling clients to make informed advertising decisions.

    The Excellence in Client Success nomination celebrates JobElephant’s customer success team. The team builds tailored media plans that leverage Horton®, JobElephant’s proprietary predictive analytics tool, to guide ad spend toward the highest-performing job boards and publications. This approach enables organizations to optimize their recruitment advertising investments while attracting diverse, qualified candidates across higher education, government, nonprofit, and healthcare sectors.

    JobElephant continues to address recruitment technology fragmentation through innovative solutions and remains dedicated to helping clients achieve maximum ROI through its proprietary Horton® predictive analytics tool and personalized customer success approach.  

  • National Launch: Strategist Responds to Leadership Development Gap With New Framework

    CARMEL, Ind., March 19, 2026 — Scott Abbott, four-time founder and CEO, investor, coach and bestselling author, today announced the national launch of The Leadership Development Experience with Scott Abbott, a high-impact leadership solution designed to help organizations build, run and scale great companies through stronger leaders.

    “As business accelerates under the pressure of AI, shifting workforce expectations and economic volatility, many organizations are investing in tools — but underinvesting in leadership skills,” Abbott said, adding that his new offering addresses that gap directly.

    The Leadership Development Experience is an integrated program that combines:

    • A high-impact keynote: Moments to Momentum • Executive coaching and real-time strategic application • Ongoing leadership learning and development with the BOS-UP Moments book

    “This is not just a speech or one-off training,” said Abbott. “It’s a structured leadership experience to create clarity, alignment and disciplined execution inside organizations.”

    The program is built for performance-driven CEOs, executive teams, HR leaders and conference organizers seeking more than inspiration. It is designed to produce operational clarity, healthier accountability and measurable performance improvement.

     

    Why Now

    • Leadership capability is becoming a competitive advantage. • High performers expect growth, development and meaningful contribution. • Tools cannot replace judgment, clarity and disciplined execution. • Conferences and events are demanding actionable value — not generic inspiration.

    The Leadership Development Experience with Scott Abbott is now available for conferences, corporate events and private organizational engagements nationwide.

    For more information or booking inquiries, visit: www.leadwithscott.com.

  • Gold Declined Amid Changing Monetary Policy Expectations

    Today’s markets analysis on behalf of Konstantinos Chrysikos Head of Customer Relationship Management at Kudotrade

    Gold extended its losing streak on Thursday, falling to its weakest point in multiple weeks as interest rate expectations continued to shift toward fewer rate cuts. The Federal Reserve kept its interest rates unchanged as inflationary concerns continue to be fueled by rising oil prices. With forecasts now pricing out near-term easing entirely, pushing the first expected cut until next year, yields have firmed, eroding gold’s appeal as a non-yielding asset.

    Looking ahead, gold’s near-term trajectory could remain weighed down by the current inflationary concerns. In this regard, the market could remain exposed to the developments in the Middle East and their impact on energy prices. The current limited visibility for an off-ramp for the tensions in the region could continue to put pressure on gold. New economic data could also affect the metal to a certain extent if monetary policy views change drastically. Today’s jobless claims data could shed some light on the state of the job market, although its impact could be limited under current conditions.

  • Nazara to Acquire Controlling Stake in Social Gaming Platform Bluetile and BestPlay for USD 100.3 million (~INR 918 crores)

    Nazara to Acquire Controlling Stake in Social Gaming Platform Bluetile and BestPlay for USD 100.3 million (~INR 918 crores)

    Mumbai, India Mar 19th: Nazara Technologies Limited  today announced that its wholly owned subsidiary, Nazara Technologies UK Limited (“Nazara UK”), has signed definitive agreements to acquire a 50% controlling stake in Bluetile Games S.L. (formerly known as Playvalve S.L.) and BestPlay Systems S.L. for a consideration of USD 100.3 million (INR ~918 crores).

    Business Overview

    Bluetile operates a diversified portfolio of globally popular casual, social mobile games including titles such as Yatzy, Domino Legends, Mahjong Voyage and Spade Stars. The platform has achieved global scale with nearly 375 million downloads and 22 million monthly active users across 17 live games.

    BestPlay, its in-house rewarded engagement platform, contributes an additional 2.2 million monthly active users and acts as a built-in player acquisition, retention and cross-promotion engine across its game portfolio. Together, this combination of content and distribution, supported by continuous optimization and live operations, enables Bluetile to operate a scalable and resilient gaming platform across global markets.

    The platform has embedded artificial intelligence across its operating stack, spanning game development, data infrastructure, marketing and live operations and AI-assisted development pipelines enable Bluetile to significantly compress development cycles.

    The company is led by founder Raymond Stauffer, an MIT alumnus and former Google executive, and a senior leadership team with experience across leading global gaming and technology companies, including Zynga, King, Voodoo, Moonactive and Meta.

    Financial Highlights

    For the twelve months ended December 2025 (“CY25”), Bluetile and BestPlay on a combined basis reported revenue of USD 153.6 million (INR ~1,405 crores) and EBITDA of USD 27.7 million (INR ~254 crores)

    The business has demonstrated strong growth over the last three years, scaling revenue and profitability through expansion of its game portfolio and disciplined execution across global markets.

    Transaction Structure

    Nazara UK will initially acquire a 50% controlling equity stake in both Bluetile and BestPlay. Nazara also holds a call option, and the Sellers a corresponding put option, to acquire or sell the remaining ~50% stake by 2028 at a valuation based on 6.6x trailing calendar year EBITDA.

    In addition, the transaction includes performance-linked earn-outs, with a most probable payout estimated at USD 98.2 million (INR ~898 crores), contingent on achievement of agreed revenue and EBITDA targets for CY2027–2029 and payable annually from 2028 to 2030.

    This structure aligns consideration with future performance while significantly de-risking the acquisition for Nazara. A substantial portion of the future contingent consideration is expected to be funded through Bluetile and BestPlay’s operating cash flows and distributions, with up to 25% of each instalment payable, at Nazara’s discretion, in listed equity.

    Management Commentary

    Nitish Mittersain, CEO, Nazara Technologies, said: Nazara UK’s acquisition of Bluetile and BestPlay brings proven strengths across game development, player engagement and distribution, and will add meaningful synergies to our global gaming platform.

    The team has embedded AI at the core of its operations — not just as a tool, but as a competitive advantage across development, marketing and live operations. This acquisition marks an important step in our strategy to build AI-enabled, globally scalable gaming businesses. We are excited to welcome Raymond and his team to the Nazara family”

    Raymond Stauffer, General Manager, Bluetile Games, said: “Joining Nazara is a natural next step for Bluetile. Over the past several years, we’ve built a platform where technology and AI play a central role in helping us develop and scale games faster, stay lean operationally, and maximize user monetization. Nazara brings global scale, capital and strategic expertise that will allow us to accelerate growth and expand our portfolio worldwide.”

    Strategic Significance

    The acquisition establishes a scalable platform for AI-enabled game development, distribution and publishing across Nazara’s global gaming portfolio. By combining Bluetile’s AI-driven development and live-operations capabilities with BestPlay’s rewarded engagement and distribution platform, alongside Nazara’s global publishing, IP and distribution ecosystem, the partnership is expected to accelerate the creation, optimisation and global scaling of next-generation casual and social gaming titles.

  • Caregiving Without a Net: Poll Shows Who Needs Help Most

    Nearly a third of Americans over age 50 provide regular care to an adult relative or friend with a health issue or disability, a new poll finds. But many of them don’t know about, or use, local resources that could help them with caregiving.

    And about 20% of these caregivers are like highwire acrobats working without a net, the poll reveals. They’re taking care of someone else with health needs, but without close friends or family members to pitch in if they needed help with their own health concerns.

    The new findings from the University of Michigan National Poll on Healthy Aging could inform caregiver-related policy discussions at state and national levels.

    It also suggests a need for increased awareness of existing programs such as adult day programs and respite care, and local organizations like Area Agencies on Aging, that address the needs of adults aged 60 and older and their caregivers. Such programs can connect caregivers to services, support, and resources that can reduce their burden and improve the day-to-day care they provide.

    The poll is based at the U-M Institute for Healthcare Policy and Innovation and supported by Michigan Medicine, U-M’s academic medical center, with additional support for Michigan-specific polling from the Michigan Health Endowment Fund.

    Caregiving and caregiver support

    In all, the poll finds 22% of people over 50 served as caregivers in the last year for an adult with health or disability needs who they don’t live with, and 12% did so for someone they live with. Taken together, 32% of all people over 50 served as caregivers for at least one adult with health or disability needs.

    In all, 17% of all caregivers say they do not have the support they need to manage their caregiving responsibilities.

    But the percentage saying this was much higher — 41%— among the caregivers who also reported they did not have close friends or family to depend on for help with their own needs.

    That’s compared with a much lower percentage saying they don’t have support for caregiving responsibilities — just 11% — among caregivers who do have friends and family to depend on for their own health needs.

    “This is an issue we need to keep our eyes on as our nation continues to grapple with the growing demand for unpaid, untrained caregiving for older adults and for people with disabilities and serious health needs,” said Florence Johnson, Ph.D., M.S.N., M.H.A., an Assistant Professor in the U-M School of Nursing and member of IHPI. “Our poll shows that 23% of all people over 50, including many who are already caregivers for one or more adults, may lack family or friends to help them if they needed support with health needs. But they may not know where or how to find services.”

    Financial impacts of caregiving

    The poll asked about the financial impact of caregiving for a relative or friend with health issues or a disability.

    Caregivers often take time away from work if they’re employed or spend money on transportation and other expenses to provide care. But most family or friend caregivers cannot receive pay from insurance or government sources for their efforts, except in rare circumstances.

    In all, 34% of caregivers said caregiving resulted in financial challenges for them. The percentage was higher (40%) among those aged 50 to 64 than those over age 65 (27%). It was also higher among caregivers whose own physical or mental health is fair or poor, or who have a disability themselves.

    The percentage citing a financial challenge from caregiving was also higher, at 47%, among caregivers who say they don’t have family or friends to help with their own health needs.

    Among all caregivers who feel they don’t have enough support to manage their caregiving responsibilities, the poll team asked what would help them most.

    The top answer by far, mentioned by 69%, was financial assistance or subsidies for caregiving expenses.

    Day programs and respite care: Lack of awareness and use

    The poll also asked caregivers about their awareness of, and use of, programs that many communities have made available for people with disabilities and older adults.

    The first was adult day programs, where a caregiver can bring their relative or friend to take part in supervised, structured activities for a few hours to a full day, together with other people in their age group or with similar conditions or disabilities. Such programs can give a caregiver a chance to take time for themselves or catch up on work, or just relieve stress.

    Only 9% of caregivers said the person they care for had used such programs, while 60% said they hadn’t used one but the caregivers had heard of them. That left 21% of caregivers who haven’t ever heard of adult day programs and 10% who didn’t know if the person they care for had ever attended an adult day program.

    The poll also suggests communities could use many channels to get the word out about adult day programs, and any costs or sliding-scale fees involved. Among caregivers who had heard of adult day programs, there was no one way that people most frequently reported using to hear about them.

    Another option for caregivers and the people they care for is respite care, which provides a “break” from caregiving through a paid or unpaid helper coming to the home, a short-term stay in a residential facility, or an emergency respite (for example if a caregiver has a sudden health issue).

    Among caregivers who felt they don’t have the support they need, 39% said that respite care or temporary relief from caregiving was a service that could help them the most with their caregiving responsibilities.
    Yet only 11% of all caregivers had used any form of respite, while 57% hadn’t used it but had heard of it, and 32% had never heard of it. Male caregivers were much more likely to say they had never heard of it.
    Of those caregivers who had used respite care, 33% said it was to take time for themselves, and 33% said it was to relieve stress and prevent burnout.

    Poll director Jeffrey Kullgren, M.D., M.P.H., M.S., said it’s important for health care providers to be attuned to their patients’ roles as caregivers, as well as to the family or friend caregivers who may be taking care of them.

    “We see a real awareness gap here, and health care providers can help by making sure that information about local resources is available in waiting areas, patient education packets and more,” he said. Kullgren is an Associate Professor of Internal Medicine at the U-M Medical School who provides primary care to veterans at the VA Ann Arbor Healthcare System

    “If our patients are feeling unsupported or stressed as caregivers, it can affect their own mental and physical health, and their ability to keep up with healthy habits that are important for long-term healthy aging,” he added. “Making sure they know about adult day programs and respite care could be a way to help them make caregiving sustainable.”

    Michigan findings

    In addition to the national poll findings, the poll team analyzed data from Michigan residents over age 50 via the Michigan Poll on Healthy Aging with support from the Michigan Health Endowment Fund. Overall, Michigan results were in line with the national findings.

    In all, 31% of Michiganders over 50 serve as caregivers to one or more adult family members or friends who have a health issue or disability. And 33% of these Michigan caregivers say that caregiving has resulted in financial challenges for them. Meanwhile, 17% say they don’t have the support they need to manage their caregiving responsibilities, and this percentage was higher among caregivers without close friends or family to depend on for help with their own needs.

    In all, 19% of Michigan caregivers over 50, and 23% of all Michiganders over 50, say they do not have family members or close friends that they could depend on if they needed support with their daily needs.  
    But the poll shows that most of these Michigan caregivers don’t use or aren’t aware of programs designed to help with caregiving.

    When asked about adult day programs, only 10% of Michigan caregivers said the person they care for had used such programs, while 50% said they hadn’t used one but the caregivers had heard of them. That left 26% of Michigan caregivers who hadn’t ever heard of adult day programs and 14% who didn’t know if the person they care for had ever attended an adult day program.

    And only 15% of all Michigan caregivers had used any form of respite care, while 55% hadn’t used it but had heard of it, and 30% had never heard of it.

    At the same time, among Michigan caregivers who felt they don’t have the support they need, 35% said that respite care or temporary relief from caregiving was a service that could help them the most with their caregiving responsibilities.

  • 35 years of Srishti Group and the tallest Gudi of Bhandup

    35 years of Srishti Group and the tallest Gudi of Bhandup

    Mumbai, Mar  Srishti Group celebrated the auspicious occasion of Gudi Padwa with a landmark cultural installation at its premium residential project, Srishti Oasis, marking both the Maharashtrian New Year and the company’s 35th anniversary. The highlight of the celebration was the installation of the tallest Gudi in Bhandup, symbolising prosperity, renewal and the developer’s three-and-a-half-decade journey in shaping urban communities.

    The grand installation, located at Srishti Oasis near the Goregaon–Mulund Link Road (GMLR- ONE), opposite Mulund Colony in Bhandup (West), drew attention as a distinctive blend of tradition and contemporary urban identity. The initiative reflects the group’s effort to integrate cultural heritage into modern residential living while commemorating a significant corporate milestone.

    Speaking on the occasion, Kamlesh Thakur, Co-Founder and Managing Director, Srishti Group, said, “Gudi Padwa signifies new beginnings and optimism. As we complete 35 years of our journey, the Gudi now the tallest in Bhandup stands as a tribute to the trust and support of our customers and stakeholders. It also reflects our continued commitment to creating thoughtfully designed living spaces that offer comfort, connectivity and a holistic lifestyle.”

    Srishti Oasis, positioned as a premium residential development in Mumbai’s central suburbs, offers 1, 2 and 3 BHK Sun Deck Homes designed to cater to evolving urban lifestyles. The project combines expansive layouts, panoramic views and a secure, family-friendly environment, aligning with the group’s focus on quality and liveability.

    The development features over 50+ lifestyle amenities aimed at providing a comprehensive residential experience. Its Sky Lounge ‘Terrace’ includes curated features such as a sky pool, jacuzzi, yoga deck, alfresco seating areas, observation deck and fitness zones. At the podium level, residents have access to landscaped open spaces, recreational zones, swimming pools, sports facilities, children’s play areas and dedicated spaces for senior citizens, fostering a community-centric environment.

    In addition to lifestyle offerings, the project benefits from well-established social infrastructure. Leading healthcare institutions such as Fortis Hospital, Lotus Multispecialty Hospital and Saarthi Hospital are located in close proximity. Reputed educational institutions, including Pawar Public School, GS Shetty International School and NES National Public School, are easily accessible, along with retail hubs like D’Mart, R Galleria and R Mall.

    Connectivity remains a key advantage for the development. The project is strategically located near the upcoming Goregaon–Mulund Link Road, only project having direct access to GMLR with easy access to LBS Marg. The proposed Sonapur Metro Station is expected to further enhance accessibility, while Nahur and Bhandup railway stations provide seamless suburban connectivity. The location also offers convenient access to both domestic and international airports, strengthening its appeal for urban homebuyers.

    The Gudi installation served as more than a festive centerpiece; it emerged as a symbolic representation of community spirit and continuity. With this initiative, Srishti Group has underscored its approach of blending tradition with contemporary development. The tallest Gudi in Bhandup at Srishti Oasis not only marked a festive celebration but also stood as a testament to the group’s legacy and its ongoing vision of creating vibrant and culturally rooted urban communities in Mumbai.

  • Indigo Appoints Ilex Content Strategies as its Marketing and Communications Agency of Record

    London, UK, March 19 – Indigo Telecom Group, a strategic partner for critical digital infrastructure, has appointed Ilex Content Strategies, a global B2B marketing and communications agency, as its marketing and communications agency of record. Ilex will support brand and messaging development, account-based marketing, content creation, internal communications, and Borderless PR as Indigo drives global growth.  

    Indigo serves critical digital infrastructure providers, from hyperscalers, subsea networks, cloud and OTT players, carriers and fixed and mobile network providers.  It designs, deploys, supports and scales critical digital infrastructure through a unified global operating model that delivers consistency, control and assured performance across operations.

    “Indigo has a proven model for delivering critical infrastructure right first time and at scale. As we accelerate our global growth, it’s essential that our story reflects the quality, maturity and operational excellence our customers experience every day,” said Michel Robert, CEO at Indigo. “Ilex understands complex, technical businesses and how to position them with clarity and confidence. Together, we will sharpen our messaging, strengthen our brand presence, and ensure Indigo is recognised not just for what we do, but for the strategic value we bring to hyperscalers, carriers and digital infrastructure leaders worldwide.”

    Ilex will work closely with Indigo’s leadership team to undertake a brand and messaging refresh, undertake international media relations and support account-based marketing and sales enablement. Using its Borderless PR model, Ilex will ensure consistent messaging and maximum return on investment across priority markets, without the need for multiple local agencies.  

    “Indigo Telecom plays an important role in the global digital infrastructure landscape, and communicating the scale and complexity of that work requires deep sector understanding,” said Lucia Barbato, CEO and Co-Founder at Ilex Content Strategies. “We’re proud to have been selected as Indigo’s agency of record and look forward to helping the business strengthen its market position, support sales and build momentum internationally.”

    Founded in 2012, Ilex Content Strategies works with telecoms, cloud, cybersecurity, data centre and digital infrastructure organisations at key moments of growth, repositioning and market expansion. Its clients range from fast-growing regional specialists to billion-dollar global enterprises. It enables organisations to build credibility, visibility and sustained momentum through strategic communications that ultimately drives sales