Category: Business

  • Elior India partners with Robin Hood Army for Responsible Food Redistribution

    Elior India partners with Robin Hood Army for Responsible Food Redistribution

    Bengaluru, Mar 16th:  Elior India, a subsidiary of the EUR 6.05 billion France-based Elior Group and one of the world’s leading providers of institutional food services, has partnered with the Robin Hood Army (RHA), a volunteer-driven organisation that redistributes surplus food to underserved communities, to launch a food redistribution initiative focused on responsible surplus management.

    The program enables safe, eligible surplus food from Elior’s kitchens and sites to be redistributed through RHA’s volunteer network, aligning with Elior India’s commitment to sustainability and responsible food management.

    The initiative was launched as a pilot from Elior’s GK1 kitchen in Bengaluru on 13 March in the presence of Boris Derichebourg, Chairman and CEO of Elior Group, who is currently visiting India, and Ashwani Vohra, Managing Director, Elior India, along with the Elior India leadership team. The flag-off ceremony included brief remarks from Elior India leadership and representatives from the Robin Hood Army, followed by the first redistribution pickup by the RHA team to mark the start of the initiative.

    The program will initially operate from Elior’s Bengaluru kitchens, with potential expansion to other cities where Elior India operates based on operational learnings.

    Commenting on the initiative, Ashwani Vohra, Managing Director, Elior India, said: “At Elior, responsible food management is an integral part of how we operate our kitchens. Our partnership with the Robin Hood Army enables us to ensure that safe surplus food is redistributed where it can make a meaningful difference, while reinforcing responsible and sustainable kitchen practices across our operations. We value the work the Robin Hood Army is doing to bring surplus food to communities that need it.”

    Through this initiative, Elior India is strengthening its approach to responsible surplus management by ensuring that safe, excess food from its kitchens is redistributed in a structured and meaningful way.

  • SED Secures Repeat Order from Dalmia Bharat Sugar to Boost Energy Efficiency at Jawaharpur Plant

    SED Secures Repeat Order from Dalmia Bharat Sugar to Boost Energy Efficiency at Jawaharpur Plant

    Mohali, India, Mar 16th:  Spray Engineering Devices Limited (SED), a global leader in energy-efficient industrial technologies, has received a significant repeat order from Dalmia Bharat Sugar & Industries Ltd. (DBSIL) to modernise its Jawaharpur sugar unit in Uttar Pradesh. Designed for a crushing capacity of 9,000 TCD, the project aims to reduce steam consumption to approximately 30.9% on cane, drastically lowering operating costs, cutting carbon emissions, and enhancing thermal efficiency in sugar manufacturing.

    This latest order underscores a long-standing partnership. SED has previously modernised Dalmia Bharat’s Ramgarh unit (reducing steam usage from 48% to 33%) and Nigohi unit (from 38% to 30%). By extending these industrial-scale breakthroughs to Jawaharpur, the two companies are setting a new benchmark for profitability and sustainability in India’s sugar sector amid rising fuel costs.

    Vivek Verma, Managing Director, Spray Engineering Devices Limited said Repeat orders are the ultimate proof of performance in our industry, and we are delighted to deepen our association with the Dalmia Bharat Group. At Jawaharpur, we are not just installing equipment, we are engineering a more sustainable future. With advanced heat-recovery and evaporation systems, we expect to deliver significant fuel savings annually, demonstrating that large-scale sugar manufacturing can be both efficient and environmentally responsible.”

    Pankaj Rastogi, Business Head-Sugar Division, (DBSIL) added Energy efficiency has become central to competitiveness in the sugar industry. By partnering with SED, we have consistently achieved reductions in steam consumption across our units. This latest upgrade at Jawaharpur is another step toward sustainable, cost-effective operations. Beyond the immediate reduction in energy waste, the modernisation will strengthen our regional presence, support the local economy, and generate direct and indirect livelihoods in Uttar Pradesh.”

    Under the new order, SED will deliver complete design, supply, and automation of critical systems, including proprietary Spray Continuous Pans, high-efficiency juice heaters, and integrated falling film evaporators. The configuration will enable the plant to operate at approximately 375 TCH cane crushing rate, with flexibility for syrup diversion to distillery and refined sugar production.

    Industry observers note that repeat orders in the sugar sector are typically driven by proven savings in steam consumption and process stability, especially as energy costs remain one of the largest components of sugar manufacturing.

    SED has also supplied MVR-based boiler-free evaporation systems for distillery operations at Jawaharpur, enabling low-energy operation and water recovery. With installations across multiple countries in sugar, ethanol, water, and process industries, the company continues to expand its footprint with proprietary evaporation and heat-recovery technologies.

  • ‘Smart pillow’ could help dreams of screen-free bedtime come true

    ‘Smart pillow’ could help dreams of screen-free bedtime come true

    Glasgow, Mar 16th: A ‘smart pillow’ which enables people to access digital content at bedtime without looking at screens could help cut down on problematic evening smartphone use, its inventors say.\A ‘smart pillow’ which enables people to access digital content at bedtime without looking at screens could help cut down on problematic evening smartphone use, its inventors say.

    Computing scientists at the University of Glasgow have built the prototype device, which builds a speaker and tactile sensors into an ordinary pillow.

    Instead of scrolling on their phone screens before bed, users can touch, press and even hug the pillow to control music, podcasts or audiobooks streamed from their device using a purpose-built app.

    The pillow aims to help make digital consumption more compatible with the onset of sleep, a delicate physiological process which can be easily disrupted by the distractions late-night screen use can create.

    By enabling people to enjoy content with their eyes closed instead, the pillow is designed to help users drop off to sleep more easily while still enjoying the wind-down time that late-night smartphone use provides.

    Dr Xianghua ‘Sharon’ Ding, of the University of Glasgow’s School of Computing Science, led the team which developed the device. She is the corresponding author of a paper on the pillow which will be presented at a conference this week.

    Dr Ding said: “Screen time before bed can have negative impacts on the quality of people’s sleep. Research has shown that it can delay the onset of sleep, making people more tired the next day and raising their chances of developing physical and mental health problems.

    “However, digital consumption before bed can also allow people to meet important emotional needs. Smartphone content can help users decompress, relax, and enjoy personal time before sleep.

    “In the past, technology aimed at improving sleep has focused on tracking habits, interventions to encourage regular bedtimes, or promoting relaxation though scent or sounds. In developing our device, we wanted to explore whether it was possible to use the very familiar and comforting form of a pillow to harness the positive benefits of night-time smartphone use while cutting out the potential harms.”

    The team began the design process by building of the pillow’s companion app, which allows users to choose what they want to listen to at bedtime from a selection including music, news and audiobooks.

    At the same time, they built a simple prototype pillow which which streamed content to the speaker using the app. The pillow’s initial design featured two functions based on hugging. A sensor in the pillow allowed users to turn the pillow’s speaker on with a hug, and turn it off again with the same motion.

    Based on the team’s own feedback on the initial design, they refined it further to give it more personality. They embroidered a simple cat face design to the front of the pillow to enable users to more easily find their way around the pillow without opening their eyes. They also added two additional sensors into fabric ‘ears’ to enable track skipping, and another sensor in the cat’s forehead to add another option for pause and play. Finally, they added pressure sensitivity to the controls to prevent accidental use during sleep.

    Then, they invited 16 volunteers to take part in co-design sessions to evaluate the prototype and make their own suggestions of how the design could be refined or improved. The study participants enjoyed the tactile nature of the pillow, which some users said reminded them of childhood toys or pets, and others said would be likely to help relieve bedtime stress and increase their comfort through hugging.

    The participants suggested a range of potential tweaks to the design, including animalshaped variants, gradual audio fade-out, haptic feedback instead of lights, and long-format body pillows for back sleepers.

    While the study did not directly measure sleep outcomes, participants felt the smart pillow design could reduce distractions and better support their natural sleep routines.

    Dr Ding added: “We’ve shown that there is real potential for a device like this to help people experience improved sleep onset without missing out on the benefits of smartphone use. The design we’ve co-created with study participants could enable people control digital content through a familiar, comforting object without opening their eyes, which in turn could support the delicate transition from wakefulness to sleep.

    “What we’re keen to do from here is work our way to turning this research into a product that people can buy and use for themselves. We’re seeking partners to help bring this product to market in the future.”

    Weiyun Wang, Kejin Yu and Dr Ilyena Hirskyj-Douglas of the University of Glasgow’s School of Computing Science contributed to the research and are co-authors of the paper.

    The team’s paper, titled ‘”I Want to Keep My Phone Away From the Bed”: Designing a Smart Pillow for Sleep Onset, will be presented at the TEI’26 conference in Chicago on Tuesday 9 March 2026.

  • SalaryOnTime Simplifies Personal Loans with a 10-Minute Digital Approval Process

    India’s digital lending ecosystem continues to evolve consistently, and SalaryOnTime, one of the leading Fintech platforms, is taking a significant step toward making emergency credit more accessible with its unique 10-minute digital personal loan approval process. The platform is majorly popular among salaried professionals and self-employed individuals, as it enables them to quickly apply for personal loans through a simple, fully digital platform for urgent financial needs. 

    SalaryOnTime allows users to complete the entire loan process, from application and verification to approval and disbursal, within a span of 10 minutes. As the process excludes lengthy paperwork and branch visits, customers can easily apply from anywhere with a smart device and access to the internet. The brand has a simplified digital system that enables borrowers to access personal loans of up to ₹1,20,000, transferred directly to their bank accounts once approved.

    With a technology-driven approach, the platform combined AI-based credit assessment with an effective backend infrastructure to ensure faster decision-making while maintaining strong compliance and security standards. The platform focuses on speed, transparency, and easy usage, while addressing the growing demand for quick financial support during unexpected expenses or short-term cash needs.

    Ankit Modi, Managing Director of SalaryOnTime, commenting on the brand’s unique 10-minute digital approval process, said, “We established this company with an understanding that financial emergencies require immediate attention. This knowledge made us determined to create a 10-minute digital approval process to ensure that individuals can access funds quickly without worrying about lengthy paperwork or complex procedures. Our platform allows customers to apply, verify and receive loan approvals in minutes. The advanced technology and paperless processes ensure ease in the loan-taking process. With dedication and continuous efforts, we are pacing towards a faster, more transparent and reliable lending experience for our customers.”

    The brand commenced with a clear purpose of becoming ‘Aapka Emergency Financial Friend,’ which enabled the organisation to rapidly gain popularity among working professionals seeking transparent, reliable, and convenient lending alternatives. SalaryOnTime currently serves over 40-50 lakh active customers across major cities in India. It is one of the top trusted emergency loan platforms in the country, committed to transparency, customer protection, and compliance. SalaryOnTime promotes a paperless lending system and ensures data security through encrypted processes while offering borrowers a clear eligibility criteria and a simple repayment system. 

    For the future, the company has plans to strengthen its technology infrastructure and expand its services for a broader range of borrower demographics. With a 90% repeat customer rate, SalaryOnTime is augmenting its mission of making digital lending faster, safer, and more inclusive.

  • Celebrate Eid with a Grand Festive Dinner at Anise, Taj Coromandel, Chennai

    Celebrate Eid with a Grand Festive Dinner at Anise, Taj Coromandel, Chennai

    Marking the end of the holy month of Ramadan, Eid-ul-Fitr is a time of gratitude, reflection and joyous celebration with family and friends. The festival symbolises compassion, generosity and togetherness, as communities come together to share festive meals and extend goodwill. Bringing alive this spirit of togetherness and celebration, Anise at the iconic Taj CoromandelChennai presents a specially curated Eid dinner that showcases an array of traditional and contemporary delicacies.

    Guests can begin their evening with refreshing festive beverages such as Rooh Afza Lemonade, Pomegranate Sharbat and an aromatic Orange Blossom Cooler, setting the tone for the celebration. The elaborate spread features salads such as Moonlight Chickpea and Pomegranate Chaat; Eid Harvest Fattoush with Sumac; Spiced Beef and Roasted Pepper Salad;  Grilled Prawn and Citrus Crescent Salad; and Chicken Shawarma Garden Bowl.

    The main course reflects the richness of Eid traditions with highlights such as Dum Gosht Biryani, Murgh Dum Biryani, Malabar Coconut Fish Curry, Gosht Rogan Josh and Chicken Awadhi Qorma, complemented by specialties like Pathar Ka Gosht and Tandoori Jhinga with Lemon Butter. A live Haleem counter featuring both vegetarian and non-vegetarian options adds an authentic festive touch to the experience. Vegetarian delicacies such as Bagara Baingan, Vegetable Nizami Korma, Eid Special Paneer Pasanda, Nawabi Dal Makhani and Saffron Paneer Crescent Tikka ensure there is something for every palate, along with global selections like Eid Garden Pistachio Pesto Gnocchi and Royal Eid Vegetable Wellington. The meal concludes on a sweet note with an assortment of bakery confections and traditional Indian desserts, completing a truly indulgent festive experience.

    Join us at AniseTaj CoromandelChennai with your loved ones and create cherished memories as we celebrate the spirit of Eid-ul-Fitr with a feast of tradition and flavour.

    AniseTaj CoromandelChennai | 20 March, 2026  

    Dinner: 07:30 hrs – 23:00 hrs 

  • Lukson Launches Mixed Metal Collection, Redefining Contemporary Diamond Jewellery Styling

    Mumbai, Mar 16: Ethical lab grown diamond brand Lukson has unveiled its latest Mixed Metal Collection, a contemporary jewellery line that celebrates contrast, versatility and modern styling. Designed for the new generation of jewellery lovers, the collection blends white and yellow tones to create pieces that move effortlessly between everyday wear and statement fashion.

    Lukson Launches Mixed Metal Collection, Redefining Contemporary Diamond Jewellery Styling

     The Mixed Metal Collection reflects a growing global trend where jewellery is no longer restricted to one metal tone. Instead, it embraces contrast and fluid styling. Lukson’s new designs combine 18K Gold Vermeil with sterling silver and IGI certified lab grown diamonds, creating a refined balance of warm and cool tones that elevate minimalist jewellery into modern statement pieces.

    Featuring 18 distinct designs, the collection includes rings, earrings, bracelets, pendants and stackable pieces, including styles such as contemporary huggies, diamond stud earrings, sculptural rings, stack bands and versatile bracelets. With prices starting from ₹4,749 and going up to ₹61,749, the collection continues Lukson’s mission of making fine diamond jewellery more accessible without compromising on craftsmanship or ethics.

    Founded in 2024, Lukson is the direct-to-consumer jewellery venture of the JK Star Group, a vertically integrated diamond conglomerate with over 34 years of industry legacy across natural diamonds, lab grown diamonds and luxury jewellery.

    Speaking on the launch, Anand Lukhi, Founder and CEO of Lukson said:

     “The Mixed Metal Collection reflects how jewellery styling is evolving today. Modern consumers no longer want to follow traditional rules of wearing one metal tone. They want pieces that feel versatile, expressive and contemporary. With this collection, we wanted to create designs that celebrate contrast while maintaining the elegance and craftsmanship that Lukson stands for.”

    Vedant Lukhi, Co-founder of Lukson added:

     “This collection is about confidence in personal style. Mixed metal jewellery allows people to experiment without worrying about matching everything perfectly. By combining lab grown diamonds with dual metal tones, we are offering jewellery that is both fashion forward and responsibly made.”

    True to the brand’s philosophy of clean, conscious luxury, every Lukson piece is crafted using ethically grown lab diamonds that are chemically and visually identical to mined diamonds, while being significantly more sustainable.

    With a strong direct to consumer presence, Lukson has quickly gained traction in the Indian jewellery market, crossing ₹50 lakh in D2C sales within its first three months and partnering with leading retail platforms including Nykaa Fashion, Ajio, Amazon and Phoenix Group retail locations.

  • Hard Rock Branded Kitchen Appliances Make Their Way to Indian Homes Through EBG Group

    Hard Rock Branded Kitchen Appliances Make Their Way to Indian Homes Through EBG Group

    India, Mar 16th: EBG Group, a progressive player in innovative consumer and lifestyle solutions under the EBG Group umbrella, has announced a strategic brand licensing partnership with Hard Rock International to introduce a premium range of Hard Rock–branded coffee machines and small kitchen appliances in India. As part of its India market entry strategy, the partnership is backed by a planned investment of 100 Cr, with a projected revenue target of 500 Cr over 5 years. The collaboration aims to capitalise on India’s rapidly expanding premium home appliance segment, currently valued at 29,000 Cr and growing at an estimated 9CAGR.

    Globally, Hard Rock spans hospitality, entertainment, retail, and licensed lifestyle categories, reinforcing its position as one of the world’s most recognisable music-led brands. The collaboration marks Hard Rock’s entry into India’s premium home appliance segment, bringing its distinctive design language and cultural identity into modern kitchens. The companies aim to capture approximately 5% market share within the first few years of operations.

    Under the licensing agreement, EBG Group will design, develop, manufacture, and distribute a curated portfolio of products aligned with Hard Rock’s bold and contemporary brand ethos. The first phase of launch will be across key metropolitan markets, followed by a phased expansion into other major cities.

    Commenting on the partnership, Dr. Irfan Khan, Founder and CEO of EBG Group said, “Partnering with Hard Rock is a significant milestone for us. Hard Rock represents energy, authenticity, and a globally aspirational lifestyle. Through this licensing collaboration, we aim to bring a differentiated portfolio of premium coffee machines and small kitchen appliances to Indian consumers who value both performance and brand experience. Our focus is on creating products that are emotionally resonant while delivering world-class quality and reliability.”

    The upcoming range will combine distinctive Hard Rock aesthetics with high-performance technology, premium materials, and a contemporary, music-inspired lifestyle appeal. The products are expected to be launched through leading retail chains, major e-commerce platforms, and select premium distribution channels, targeting aspirational urban consumers seeking performance-driven appliances with strong lifestyle positioning.

  • The $4.6 Billion Mistake: India Chased Silver to $120 — Then Blinked at the Dip – Vallum Capital

     

    A tale of two investors — and how the same trade played out in completely opposite ways
     
    According to Vallum Capital Research, Between January 2022 and February 2026, silver went from a quiet, overlooked metal to one of the most talked-about trades in global markets. Prices surged from $24 to a peak of $120 per ounce — a 400% run that made headlines and turned heads. But buried inside the flow data of silver ETFs lies a far more instructive story: one of timing, psychology, and the costly gap between informed capital and reactive money.
     
    The report highlights a clear divergence in behavior between Indian retail investors and global institutional players, identifying four distinct phases in the Silver ETF Net Flow – Jan 2022 – Feb 2026.
     
    GLOBAL: Silver ETF Net Flow Phase Analysis  |  Jan 2022 – Feb 2026  
    Source: Morningstar period-end cumulative flows (HS338–HS345), distributed by momentum  •  Silver in USD/oz
    No
    Phase
    Period
    No. of
    Silver Price
    Silver Price
    Silver Price
    India Total
    India Avg/Mo
    India Total
    India Avg/Mo 
    Global Total
    Global Avg/Mo
    India
    Global
     
     
     
    Months
    Start (USD/oz)
    End (USD/oz)
    Return %
    Net Flows (₹ Cr)
    (₹ Cr)
    Net Flows (USD Mn)
    (USD Mn)
    Flows (USD M)
    (USD M)
    Behavior
    Behavior
    1
    Selling
    Jan 2022 – Feb 2025
    38
    $24.00
    $32.10
    33.80%
    13,306.80
    350.2
    1,574.80
    41.40
    -4,055.50
    -106.7
    Steady buying; ₹350 Cr avg/mo;
    Structural exit; −$4,056M total;
    2
    Buying
    Mar 2025 – Aug 2025
    6
    $33.20
    $39.10
    17.80%
    10,485.90
    1,747.60
    1,240.90
    206.80
    4,853.50
    808.9
    Accelerating inflows;
    Strong coordinated buying;
    3
    Selling
    Sep 2025 – Jan 2026
    5
    $42.50
    $120.00
    182.40%
    38,885.80
    7,777.20
    4,601.90
    920.40
    -3,549.70
    -709.9
    🔴 FOMO peak; ₹7,777 Cr avg/mo;
    Sold into the rally; −$3,550M;
    4
    Buying
    Feb-26
    1
    $81.58
    $81.58
    0.00%
    -850
    -850
    -100.6
    -100.6
    1,787.90
    1,787.90
    🔴 Panic sell; −₹850 Cr; India exits at the correction
    ✅ Bought the dip; +$1,788M; SLV alone +$1,953M
    Data Source: Morningstar period-end cumulative flows (HS338–HS345) | Silver ETFs: SLV, SIVR, PHAG | Silver price in USD/oz
     
    Phase 1 — While the West Was Walking Away, India Was Just Walking In
    For nearly three years — from January 2022 to February 2025 — global institutional funds were quietly but steadily exiting silver ETFs. They pulled out over $4,056 million in total, month after month, averaging $107 million in outflows every single month. Silver wasn’t exciting to them anymore. Indian retail investors, however, were just discovering it. During the same period, they poured in $1,574.8 million — steadily, patiently, at roughly $41 million a month. They were buying what the world was selling. In hindsight, not a bad instinct — just early.
     
    Phase 2 — A Brief Moment When Everyone Agreed From March to August 2025, something rare happened:
    Indian and global investors were finally on the same side. As silver climbed from $33 to $39, global funds deployed $4,854 million in six months. Indian inflows surged to $206.8 million per month. Both camps were bullish, both were buying, and the trade was working. But global funds had a plan. Indian investors had momentum.

    Phase 3 — The Divergence That Defined Everything Then silver went parabolic.
    From September 2025 to January 2026, it surged 182% — from $42.50 to $120. This is where the story splits sharply. Global institutional funds used the euphoria to exit. They sold $3,550 million into the rally — methodically, without flinching, taking profits as retail crowds piled in. Indian investors, meanwhile, flooded in with $4,601.9 million in just five months — their largest buying spree ever — right at the top of the market. This is textbook FOMO: buying because prices are rising, not because value exists.

    Phase 4 — The Correction Reveals the Truth February 2026.
    Silver falls back to $81.58. Indian retail investors panicked and pulled out $100.6 million — selling at the very bottom of the correction. Global funds did the opposite. They bought $1,788 million in a single month, calmly accumulating as others fled. Global funds sold high and bought low. Indian retail investors bought high and sold low — the oldest and most painful mistake in investing. The Lesson This isn’t a story about silver. It’s a story about how information, patience, and discipline separate institutional capital from retail emotion. Markets will always offer inflection points — moments where the smart money pivots and the crowd follows too late. The $4.6 billion that Indian investors deployed at peak prices wasn’t a failure of intent. It was a failure of timing — driven by the most human of instincts: the fear of missing out. The best trades are rarely the loudest ones.

  • Tikitoro’s Startup Singham Pitch Turns Heads, Secures Strategic Investment

    Mar 16: Tikitoro, a pioneering kids’ and teens’ personal care brand founded by Prasanna Vasanadu, recently captured widespread attention on the entrepreneurial reality show Startup Singham, where its compelling pitch and powerful message about children’s skincare resonated with both audiences and investors.

    Tikitoro’s Startup Singham Pitch Turns Heads, Secures Strategic Investment

     The episode opened with a unique and memorable moment as children staged a playful yet thought-provoking mock protest, demanding skincare products specifically designed for them. Their message highlighted a genuine gap in the market: while babies and adults have dedicated personal care products, children and teenagers are often left using formulations not tailored to their developing skin.

    This introduction set the stage for Tikitoro’s mission. During the pitch, founder Prasanna Vasanadu shared how the brand was born from her personal journey as a mother searching for safe skincare products for her child. Concerned about harmful ingredients such as endocrine disruptors found in many personal care formulations, she set out to build a brand focused on clean, safe, and scientifically formulated products specifically designed for children aged 4 to 16 years.

    Since its launch, Tikitoro has experienced significant growth. What began as a two-member operation has expanded into a team of over 40 members, offering a portfolio of 25 carefully formulated products across kids’ and teens’ skincare categories. The brand has already earned the trust of more than two lakh parents and maintains a strong repeat purchase rate of 45 percent.

    All Tikitoro products undergo rigorous testing and trials before launch. Each product is dermatologically tested and paediatrician verified, ensuring high standards of safety and efficacy. The brand also follows strict research and product development protocols, including focus group feedback, and has received international safety certifications, including recognition from Safe Cosmetics Australia.

    During the pitch on Startup Singham, Prasanna Vasanadu sought an investment of ₹1.2 crore for 1.5 percent equity, valuing the company at ₹81 crore. Investors appreciated the brand’s category-defining vision and the founder’s strong commitment to safety, research, and innovation.

    Tikitoro ultimately secured a strategic investment from Mohan LKN at a valuation of ₹72 crore. The investment marks an important milestone for the brand and will support its expansion plans as it works toward becoming a ₹100-crore brand with a global presence.

    With its mission to provide safe, effective, and age-appropriate skincare solutions, Tikitoro is not only building a fast-growing brand but also leading a much-needed conversation around children’s skin health—ensuring that the youngest consumers finally have skincare products designed specifically for them.

    Business News For Profit

  • Provilac marks the Alphonso Mango season with Mango flavour high-protein milk

    Provilac marks the Alphonso Mango season with Mango flavour high-protein milk

    India, Mar 16th: Mindful eating is becoming increasingly important in modern-day India. This trend is having a significant impact on food consumption habits, especially when it comes to consuming dairy products like milk. To cater to the evolving needs of consumers, many dairy companies are exploring new product ideas, including providing healthier options and offering foods made from natural ingredients. So, to help celebrate the coming season of Alphonso Mangoes, Provilac has launched a new flavour of its high-protein milk (Mango Flavour High-Protein Milk) in March of this year. 

    This new product combines high-protein milk containing the premium Ratnagiri Alphonso mango pulp to provide a natural and delicious dairy product that is similar to freshly harvested mangoes. The unique flavour of the Alphonso mango is well known for its natural sweetness, deep aroma, and vibrant colour, making it one of the most valuable types of mangoes across India. The Mango Flavour High-Protein Milk offers all the great flavours and attributes of Alphonso mangoes while maintaining the balance of nutrition and indulgence, which Provilac’s core dairy products are known for. The product is manufactured with no preservatives, emulsifiers, stabilisers, or artificial colours, ensuring a natural and minimally processed formulation.

    Due to the increase in demand for convenient ways to add protein to diets, this limited seasonal launch would provide another source of protein in addition to the regular sources already identified in the market. The new mango flavour is great for all ages from 10 years onward and is a familiar product for people who want to achieve a balance of nutrition and taste within their daily diet. 

    Commenting on the launch, Siddharth Runwal Provilac said, “Seasonal foods carry a sense of anticipation in India. Alphonso mangoes arrive each year with a cultural memory that goes beyond taste. At Provilac, we wanted to bring that seasonal joy into a format that also reflects changing nutritional priorities. Milk has always been a daily ritual in Indian homes, yet its nutritional potential often remains underutilized. The idea behind this launch was to respect the familiarity of milk while elevating its role through higher protein and clean ingredients. Mango flavour high protein milk therefore becomes more than a seasonal indulgence. It represents how traditional tastes and modern nutrition can exist together in a way that feels natural, convenient, and relevant to everyday life.” 

    The product continues Provilac’s broader effort to reimagine milk as a nutritionally stronger yet familiar staple. The approach brings together fresh dairy and seasonal ingredients to create products that resonate with evolving consumer preferences while maintaining authenticity and quality.