Mumbai, Dec 22: MAAC proudly announces the launch of its new learning initiative for its students of animation, visual effects, gaming, and digital content creation, Career X and Creator X, ushering in a new era of structured, multi-level, layered learning. The framework enhances creative skills, boosts employability, and prepares aspirants for high-demand roles in today’s global digital content creation industry.
The new programs are designed to provide learners with a holistic, future-focused approach to creative education by integrating foundational learning, specialised tracks, and advanced career pathways. This is the first time an academy has not only designed a program holistically aligned with AVGC industry needs but is also ensuring it is facilitated by seasoned industry practitioners. MAAC has collaborated with 13 knowledge partners to strengthen this initiative across the fields of post-production, studios, gaming companies, and technology giants. The confirmed names include Cimpress (parent company of VistaPrint), PhysicsWallah, Godspeed Gaming, Pocket Films, phantomFX, Rocket Science Animation, Cedge Productions, Pixel and Ratio, Resonance Digital LLP, Nilee Games, Mugafi and Zebu Animation Studios, among others. Furthermore, Canon, the world’s foremost leader in imaging technologies has come onboard as knowledge partner for the Creator X curriculum and experience with MAAC.
With the demand for skilled talent across AVGC-XR digital content production, and immersive media, MAAC aims to bridge the gap between academic learning and industry expectations.
Speaking at the launch, Mr. Sandip Weling, Whole-time Director and Chief Business Officer, Global Retail, Aptech Limited, shared
“The creative industry today requires talent that is technically strong, adaptable and capable of contributing from day one. Career X and Creator X are designed to meet this need by offering students clear learning outcomes, deeper specialisation and exposure to real-life workflows, aimed at developing a mindset that prioritises originality and storytelling skills crucial for all the creators today. Whether learners aim to secure high-growth roles in studios or pursue their own ambitions, MAAC’s programs are designed to equip them with the discipline, industry alignment and future-ready skills essential for success.”
The programs are designed to deliver hands-on, industry-relevant learning experiences that fully engage MAAC students in real-world production practices. Available across select career courses, MAAC students go through their regular course module, i.e., career-focused learning for the initial tenure of the course.
Once the fundamentals are clear and delivered, interested and promising students can avail the Creator-X program designed as a first of its kind industry-integrated and practitioner led learning pathway that prepares the next generation of digital creators for the rapidly evolving Creator Economy. Built in collaboration with leading technology partners, content platforms, filmmaker communities, and creator networks, the program equips learners with the skills, tools, and industry exposure needed to ideate, produce, publish, and monetise content across formats.
The objective of CreatorX is to empower young storytellers to become production-ready creators, skilled in short-form video, digital comics, AI-enabled workflows, and multi-platform publishing while also strengthening their understanding of branding, monetisation, IP rights, and responsible creation. By bridging creative education with real industry opportunities, CreatorX aims to nurture confident, future-ready creators who can contribute meaningfully to India’s fast-growing digital content and creator ecosystem.
Essentially, MAAC is empowering students with two clear learning outcomes with this layered approach. Through Career X, learners continue to go through the course leading to career opportunities eventually. Alternatively, interested learners also get to enrol into the Creator X program should they aspire to be entrepreneurs or content creators in the future.
Introduced during MAAC’s landmark 25th anniversary year and on the sidelines of 24FPS Creator Fest, the new programs mark a major advancement in the institution’s commitment to preparing students for the next era of creative and digital-first professions.
“MAAC has always led the shift in creative education in India. With CareerX and our new CreatorX program, we are building a future-ready ecosystem that prepares students for both the AVGC-XR industry and the fast-emerging Creator Economy. Our CreatorX program is a standout initiative built as a launchpad for young creators who want to succeed in the rapidly growing Creator Economy. Alongside CareerX, which strengthens talent for the AVGC-XR industry, CreatorX empowers students with real-world production skills, AI-driven workflows, and opportunities to publish and monetise their content. Together, they form a future-forward ecosystem that prepares learners for the next decade of digital careers.” added Mr. Abir Aich, Executive Vice President, Content, Academics & Emerging Technologies at Aptech Ltd.
As MAAC celebrates its silver jubilee year, the successful launch of these pathways stands as a defining chapter in its legacy. Together, Career X and Creator X strengthen MAAC’s mission to expand opportunities for India’s creative talent base and support the country’s rise as a global AVGC-XR powerhouse.
By prioritising structure, innovation and industry alignment, MAAC reaffirmed its commitment to nurturing creators who are not only job-ready but future-ready, equipped to excel in studios, digital platforms, independent ventures and entrepreneurial journeys alike. With these new programs, MAAC continues its mission to nurture creative talent and contribute to India’s growing role in the global media & entertainment ecosystem.
