In today’s entertainment world, it’s no longer just about what you watch—it’s about where and how you experience it. As storytelling becomes more immersive, finding unique ways to connect with audiences in the real world is important. And when it comes to everyday life in India, few things are as constant as the metro. That’s exactly where Sun Neo is making a mark with its latest campaign for Divya Prem: Pyaar Aur Rahasya Ki Kahani.
Taking this idea to heart, the show made a powerful impression in Delhi by turning metro rides into a world of mystery and emotion. Commuters were greeted by the chilling voice of Karn Mohini (played by Kavita Banerjee) whispering “Sab Maaya Hai…”, and the spiritual strength of Divya (played by Megha Ray) saying, “Mayavan ki Karn Mohini aur uski maaya ki hogi haar, kyunki kan kan mein basa hai Mahakal.” These audio teasers sparked curiosity and gave listeners a taste of the gripping story to come.
Sharing her excitement about this fresh approach, Megha Ray said, “It’s magical to connect with people in such an unexpected way. The metro is where everyday stories unfold—and now, ours joins that space. It’s a beautiful way to build a connection with the audience even before our show Divya Prem: Pyaar Aur Rahasya Ki Kahani airs on Sun Neo.”
Kavita Banerjee, who plays the mysterious Karn Mohini, added, “My character thrives on illusion and mystery, and this campaign brings that alive. The voice, the echo, the surprise element—it draws people in. It’s a creative and bold way to spark interest even before the show launches on Sun Neo.”
The story follows Divya, a young girl from Ujjain, whose life changes magically when destiny brings her face to face with Prem. Set between two realms—one of light and one of darkness—this tale weaves mystery, love, and ancient powers. As their paths intertwine, a forgotten past begins to influence their remarkable journey. Watch Divya Prem: Pyaar aur Rahasya ki Kahani premiering on Sun Neo from 16th June 2025.
